Business
DraftKings and Genius Sports Sign Transformative NFL, Official Sports Data, Single-Game Parlay, and Fan Engagement Agreement
Genius Sports and DraftKings strike multi-year sports data supplier agreement DraftKings will gain access to Genius Sports’ full portfolio of global sports
About this update from Draftkings Inc.
[{"type":"text","content":"\n\nGenius Sports and DraftKings strike multi-year sports data supplier agreement\n\n\nDraftKings will gain access to Genius Sports’ full portfolio of global sports data and content, including official NFL data and content \n\n\nGenius Sports’ data-driven advertising tech to be used by DraftKings for customer acquisition and retention\n\n\n NEW YORK & LONDON--(BUSINESS WIRE)--\nGenius Sports Limited (NYSE: GENI) (“Genius Sports”) today announced a new supplier agreement with DraftKings Inc. (NASDAQ:DKNG) (“DraftKings”), a leading sports betting and gaming operator in the U.S., to provide its full range of official sportsbook data and content and fan engagement solutions, including a complete suite of NFL-related products.\n\nThe agreement with DraftKings signifies the international adoption of official sports data across the sports ecosystem. As part of the agreement, DraftKings will leverage Genius Sports’ unique technology to help power immersive and personalized live experiences for millions of fans. DraftKings will also gain access to Genius Sports’ proprietary, official data and live video feeds from over 170,000 events per year, including its official NFL data products, dynamic content and player acquisition and retention solutions.\n\nIn April 2021, DraftKings was selected as one of the NFL’s tri-exclusive official sports betting partners. In the same period, Genius Sports became the league’s exclusive distributor of real-time official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and official sports betting data feed. DraftKings will also become one of the first betting operators to implement a full Genius Sports NFL offering, including NGS, that powers the full player lifecycle, from new acquisition to pre-and in-game engagement, as well as long-term retention.\n\nWith this collaboration, DraftKings will expand its official sports data portfolio, allowing customers access to secure, authorized, and official data from top-tier leagues beyond the NFL such as the English Premier League, Liga MX and NASCAR. Through these official live streams, DraftKings users will be able to wager on hundreds of new competitions, including Argentine and Colombian soccer, and the American Hockey League, further reinforcing the business’ position as a provider of world-leading live betting products.\n\nAs part of this partn...