Business
Deadfellaz and DraftKings Announce First-of-its-Kind Collaboration Ahead of Halloween Weekend
Select Professional Football Players Transformed into Deadfellaz Player Cards for Reignmakers Football BOSTON and LOS ANGELES, Oct. 20, 2022 (GLOBE NEWSWIRE)
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[{"type":"text","content":"Select Professional Football Players Transformed into Deadfellaz Player Cards for Reignmakers Football\nBOSTON and LOS ANGELES, Oct. 20, 2022 (GLOBE NEWSWIRE) -- Deadfellaz, a global NFT ecosystem, and DraftKings Inc. (Nasdaq: DKNG) announced today a collaboration to transform 13 professional football players into limited-edition NFT player cards with Deadfellaz IP. Slated to drop on October 25th on DraftKings Marketplace, the collectibles will be a must-have item in any NFT collection and will be playable exclusively in Reignmakers Football contests, DraftKings’ NFT-based fantasy football-style game where customers can build a collection of NFT player cards with which they can draft a lineup for use in fantasy sports-style games. Players that will be transformed into Deadfellaz include Nick Chubb, Jalen Hurts, Alvin Kamara, Kyler Murray, Deebo Samuel and Matthew Stafford. Additional players will be announced at a later date. The previously announced agreement between DraftKings and the NFLPA facilitated by OneTeam, which is leading the NFLPA’s video games and trading cards business, grants DraftKings licensing rights for active NFL players, including the authentic use of name, image and likeness. As part of the collaboration, the collection will feature first-of-its-kind utility, including access to gated Deadfellaz-themed contests and exclusive NFT prizing. Collectors of these limited-edition player cards will also be eligible to compete for a share of the over $1,000,000 in prizing available in Reignmakers Football contests every week during the professional football season. Just in time for Halloween weekend, the player cards will be eligible for lineup inclusion starting on October 30th and can be used for the remainder of the season. Having already become one of the most well-known Web3 brands in pop culture, Deadfellaz has a robust following in the sports and entertainment industries and beyond. The brand’s reach beyond Web3 extends to various influential entertainers and culture shifters, including Reese Witherspoon, Alexis Ohanian, and recently announced DraftKings Marketplace brand ambassador Steve Aoki. “Deadfellaz have established themselves as one of the most culturally relevant and impactful NFT projects in Web3 to date,” said Matt Kalish, DraftKings co-founder & President, DraftKings North America. “With this coll...