DoubleVerify Releases Global Insights Report on the State of Streaming in 2025

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[{"type":"text","content":"New data reveals CTV ad growth amid transparency gaps and media waste challenges ","length":80,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, May 07, 2025--(BUSINESS WIRE)--DoubleVerify ("DV") (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today released its latest report, DV Global Insights: Trends in the Modern Streaming Landscape, offering an in-depth look at the state of streaming TV advertising in 2025. Drawing from DV’s proprietary measurement data and a global consumer survey of 22,000 viewers, the report explores how consumer behavior and advertising performance are evolving across the rapidly growing connected TV (CTV) ecosystem.","length":569,"tagName":"p"},{"type":"text","content":"In 2024, DV’s CTV impression volume increased by 66% year-over-year, reflecting both the scale and importance of the medium for advertisers. Yet, DV’s research also underscores the significant challenges still facing the industry — the lack of app transparency, persistent viewability blind spots, and high rates of sophisticated invalid traffic (SIVT), including bot fraud.","length":374,"tagName":"p"},{"type":"text","content":""CTV has become a centerpiece of digital video strategy with huge growth potential for both branding and performance campaigns," said Mark Zagorski, CEO of DoubleVerify. "It is still a maturing medium, however, and this report highlights the very real challenges inherent in that evolution. A lack of transparency, an increase in rogue behavior, and the lack of industry operational standards create an environment in which media waste is becoming a growing issue. These are challenges that a combination of technology innovation plus industry collaboration can address to the advantage of all advertisers."","length":627,"tagName":"p"},{"type":"text","content":"Key findings from DV’s report on streaming include:","length":51,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"CTV ad impression volumes rose 66% year-over-year, with particularly strong growth in markets such as the Netherlands, Indonesia, and Singapore.","length":144,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Only 50% of CTV impressions offered full app transparency in 2024, creating significant blind spots for marketers.","lengt...

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