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DoubleVerify Launches AI-Powered Content-Level Controls on Meta Threads, Strengthening Brand Protection

New capabilities enable advertisers to avoid unsuitable content before ads are served, giving brands greater control and driving stronger performance on ThreadsNEW YORK, May 18, 2026 (GLOBE NEWSWIRE) -- DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today announced the launch of AI-powered pre-screen content controls on Meta Threads feed. The new capabilities enable advertisers to avoid content they deem

articleDoubleverify Holdings, Inc.May 18, 20262/company/doubleverify-holdings-inc/news/doubleverify-launches-ai-powered-content-level-controls-on-meta-threads-strengthening-brand-protection
DoubleVerify Launches AI-Powered Content-Level Controls on Meta Threads, Strengthening Brand Protection

About this update from Doubleverify Holdings, Inc.

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