Business
DoubleVerify Expands DV Authentic Attention to TikTok as the First Badged TikTok Marketing Partner for Impression-Level Attention Insights
NEW YORK, December 10, 2025--DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today announced the expansion of the DV Authentic Attention® product to TikTok. This marks the first badged TikTok Marketing Partner offering for attention measurement that integrates direct impression-level signals to measure attention on the platform.
About this update from Doubleverify Holdings, Inc.
[{"type":"text","content":"With this new release, brands can identify high-performing creatives, optimize spend and maximize campaign effectiveness across TikTok campaigns","length":144,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, December 10, 2025--(BUSINESS WIRE)--DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today announced the expansion of the DV Authentic Attention® product to TikTok. This marks the first badged TikTok Marketing Partner offering for attention measurement that integrates direct impression-level signals to measure attention on the platform.","length":449,"tagName":"p"},{"type":"text","content":""There is no doubt that TikTok has become an essential advertising environment for leading brands. Understanding how consumers engage with those brands has become critical to evaluating current and future campaign success," said Mark Zagorski, CEO of DoubleVerify. "By leveraging our proprietary AI analytics capabilities and integration with TikTok, we have expanded DV Authentic Attention on the platform, giving advertisers a powerful new way to measure and optimize performance, and helping them identify what truly drives engagement and outcomes like never before."","length":590,"tagName":"p"},{"type":"text","content":"Through its strong partnership with TikTok, DV now delivers granular, impression-level insights that uncover how ad exposure and audience engagement combine to influence attention and performance across ad sets, formats, creatives and objectives.","length":246,"tagName":"p"},{"type":"text","content":""At TikTok, we’re constantly evolving our measurement ecosystem to help advertisers make more informed decisions," said Lorry Destainville, Global Head of Monetization Product Partnerships at TikTok. "DoubleVerify has been a trusted partner in advancing transparency and performance measurement across video. By expanding our collaboration, we’re giving advertisers access to impression-level attention insights, empowering them to optimize ad creatives, ad placements and investment strategies on TikTok."","length":526,"tagName":"p"},{"type":"text","content":"With this integration, advertisers gain the ability to:","length":55,"tagName":"p"},{"type":"list","items":[{"val":[{"type...