Business
Dotdigital acquires Fresh Relevance
Dotdigital acquires Fresh Relevance.
About this update from Dotdigital Group Plc
[{"type":"text","content":"\n\nTHIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF THE MARKET ABUSE REGULATION (EU 596 / 2014) WHICH IS PART OF UK LAW BY VIRTUE OF THE EUROPEAN UNION (WITHDRAWAL) ACT 2018. UPON PUBLICATION OF THIS ANNOUNCEMENT, THIS INFORMATION IS NOW CONSIDERED TO BE IN THE PUBLIC DOMAIN\n \n \nDotdigital Group plc\n(\"Dotdigital\" or the \"Group\")\n \nDotdigital acquires Fresh Relevance\n \nAcquisition of personalisation platform strengthens Dotdigital's CXDP offering\n \nDotdigital Group plc (AIM: DOTD), the leading SaaS provider of an all-in-one customer experience and data platform (CXDP), is pleased to announce the acquisition of Fresh Relevance Limited (\"Fresh Relevance\"), a vendor of cross-channel personalisation technology (\"the Acquisition\").\n \nHighlights:\n\n\n\n· \n\n\nAcquisition accelerates Dotdigital's CXDP roadmap, bringing highly complementary cross-channel personalisation and website technology together with technical expertise\n\n\n\n\n· \n\n\nIncreases the Group's addressable market, enabling the acquisition of higher value customers and supporting customer retention by providing the means to expand its role in existing customers' technology stacks\n\n\n\n\n· \n\n\nStrong existing relationship between Dotdigital and Fresh Relevance, with established technology integration and shared values and culture\n\n\n\n\n· \n\n\nExpected to add over £6.0m of annual revenues, of which 93% are recurring SaaS revenue, and £0.6m annual EBITDA before integration costs\n\n\n\n\n· \n\n\nRevenue and cost synergies over the medium term and is expected to be earnings enhancing in the financial year ending 30 June 2025\n\n\n\n \nAbout Fresh Relevance\n \nFresh Relevance was founded in 2013 and operates from its offices in London and Southampton. The platform increases conversions and boosts revenues by using data to personalise customer experiences across web, email, mobile app, SMS and ads. Capabilities include triggered emails, product recommendations, onsite popovers, dynamic content, behavioural and geotargeting, optimisation and customer data management. Fresh Relevance has more than 300 customers around the world spanning consumer and B2B ecommerce and travel. Customers includ...