Business
Acquisition of Social Snowball and Trading Update
Acquisition of Social Snowball and Trading Update.
About this update from Dotdigital Group Plc
[{"type":"text","content":"\n\nTHIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF THE MARKET ABUSE REGULATION (EU 596 / 2014) WHICH IS PART OF UK LAW BY VIRTUE OF THE EUROPEAN UNION (WITHDRAWAL) ACT 2018. UPON PUBLICATION OF THIS ANNOUNCEMENT, THIS INFORMATION IS NOW CONSIDERED TO BE IN THE PUBLIC DOMAIN\n26 June 2025\n\n \nDotdigital Group plc\n(\"Dotdigital\" or the \"Group\")\n \nAcquisition of Social Snowball and Trading Update\n \nInfluencer, affiliate and referral marketing platform strengthens Dotdigital's all-in-one offering\n \nDotdigital Group plc (AIM: DOTD), the leading SaaS provider of an all-in-one customer experience and data platform (CXDP), is pleased to announce the acquisition of Social Snowball Holdings, Inc. (\"Social Snowball\"), a US-based influencer, affiliate and referral marketing platform for e-commerce brands (\"the Acquisition\").\n \nThe Company today also provides an update on current trading and outlook.\n \nAcquisition Highlights\n \n\n\n\n\n· \n\n\nAdds complementary capability to Dotdigital in the fast-growing influencer, affiliate and referral marketing segments.\n\n\n\n\n· \n\n\nSocial Snowball is available through Shopify with over 1,500 active subscription-based customers, including G Fuel, Blume and True Classic, strengthening Dotdigital's Shopify channel partner foothold.\n \n\n\n\n\n· \n\n\nExtends capability of Dotdigital's all-in-one CXDP platform, strengthening the Group's competitive positioning and increasing its total addressable market (\"TAM\").\n \n\n\n\n\n· \n\n\nProvides Dotdigital with an enhanced value proposition to enable Average Revenue Per Customer (\"ARPC\") expansion through cross-sell and up-sell opportunities.\n \n\n\n\n\n· \n\n\nExpected to be immediately earnings enhancing, with a complementary SaaS business model and an equivalent margin profile to the existing Group.\n\n\n\n\n· \n\n\nThe total consideration for the Acquisition is up to USD $35m, comprising an initial cash payment of USD $20m and an earnout, dependent on performance, of up to USD $15m.\n\n\n\n\n \nSocial Snowball and the Influencer, Affiliate and Referral Market\n \nBased in Miami, Florida, Social Snowball (www.socialsnowball.io) is a ...