Business
Dorel's Recreational/Leisure Segment Launches Worldwide Centers of Excellence Strategy
- Bethel, CT to be expanded into world-class Innovation Center - New focus for Bedford, PA facili...
About this update from Dorel Industries Inc. Class A
[{"type":"text","content":"\n\n\n\n- Bethel, CT to be expanded into world-class Innovation Center\n- New focus for Bedford, PA facility\n\nEXCHANGES\nTSX: DII.B, DII.A\n\n\nMONTREAL and BETHEL, CT, April 2 /CNW Telbec/ - In a continuation of its\non-going strategy to become the global innovation leader in the recreation and\nleisure markets, Dorel Industries (TSX: DII.B, DII.A) today announced that its\nRecreational/Leisure segment has launched a multi-faceted Worldwide Centers of\nExcellence program. Five Centers of Excellence are being established around\nthe world, with each location focused on market leadership in a specific\nmarket segment or expertise. These centers will be based in:\n\n\n- Bethel, CT (global headquarters and innovation center for high-end and\n enthusiast bicycles);\n- Basel, Switzerland (for high-end and enthusiast bicycles sold/marketed\n in Europe);\n- Madison, WI (for global mass market products);\n- Vancouver, British Columbia, Canada (for active lifestyle and urban\n apparel and footwear); and\n- Taichung, Taiwan (for coordination of sourcing, testing and quality of\n Asian suppliers/partners)\n\n\nNew Innovation Center\n\n\nKey to the Centers of Excellence strategy in North America are plans to\nconsolidate all North American product development, marketing and business\nmanagement functions for all four cycling brands (Cannondale, Schwinn, GT and\nMongoose) to Bethel, CT within the newly named Cycling Sports Group (formerly\nthe Cannondale Sports Group).\n\n\nThe Bethel location will be expanded into a world-class Innovation Center\nfor all of Dorel's Recreational/Leisure brands and products. This will help\nintegrate brand teams to power innovation and to more fully capitalize on the\nunique potential of each of the CSG brands.\n\n\n"Our vision is to create the most innovative and admired company in the\nrecreation and leisure marketplace, and to become a global leader, which is\nwhy the Dorel segment was established in the first place," said Robert Baird,\nPresident of Dorel's Recreational/Leisure segment. "The strategy for\ntransforming that vision into reality requires a unified, collaborative, and\nhighly engaged workforce, relentlessly committed to innovation and supported\nby management in rapidly advancing the quality of the products and services we\ndeliver. Dorel has acquired several top companies wi...