Business
Dorel Recreational/Leisure Launches Cycling Sports Group Asia Pacific
Dorel Recreational/Leisure Launches Cycling Sports Group Asia Pacific
About this update from Dorel Industries Inc. Class A
[{"type":"text","content":"\n\n\n\n Jun. 2, 2010 (Canada NewsWire Group) -- Company directing increased emphasis and investment into critical region\n\n\n >\n\n\nMONTREAL, QC and OSAKA, Japan, June 2 /CNW Telbec/ - Dorel Industries Inc. (TSX: DII.B, DII.A) today announced the launch of Cycling Sports Group, Asia Pacific and the appointment of Mario Stein, Vice President, Cycling Sports Group (CSG) Asia Pacific. Based in Osaka, Japan, Stein will be in charge of driving CSG'S growth agenda across Asia Pacific, including Japan, Australia, Korea, New Zealand, China, Singapore, Thailand, Indonesia and India.\n"The Asia Pacific region has been and will continue to be a critical geography for Dorel Recreational/ Leisure," said Robert Baird, President and CEO, Dorel Recreational/Leisure. "This builds on our multi-faceted strategy to grow our bike business into a global force by leveraging our excellent portfolio of recognized brands and investing in leaders like Mario in their respective markets."\nThis latest step continues Dorel's commitment to take control of its international bicycle brands in certain geographies and work closer with distributors in others in order to accelerate growth within the critical IBD channel. CSG Asia Pacific will coordinate all sales, marketing, distribution and customer service to better support its growing network of dealers and distributors located in the region.\nStein, who will also maintain country management responsibility for Japan, joined the company in September 2009. In just a short amount of time, he has led the Japanese subsidiary to become a stronger and more successful company, turning around the business to growth after decline and also building consumer loyalty through programs such as Cannondale Owners Group, an on-line program designed to keep customers engaged with the Cannondale brand. In his expanded role, he will work with CSG's multiple brand business throughout Asia Pacific, while streamlining operations, and building powerful teams across the region.\n\nProfile\n\nDorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company's lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-set...