Sports
SXY Announces Strategic Partnerships with MLP presented by DoorDash, Pickleball Central and the Carvana PPA Tour
SXY, a leading U.S. beach tennis and pickleball brand, today announced a series of strategic partnerships across professional pickleball, including MLP presented by DoorDash, Pickleball Central and the Carvana PPA Tour.
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[{"type":"text","content":"The leading beach tennis and pickleball brand becomes the official uniform and headwear partner of Major League Pickleball and the title sponsor of the SXY Newport Open on the Carvana PPA Tour.","length":193,"tagName":"p"},{"type":"text","content":"HERMOSA BEACH, Calif., Feb. 10, 2026 /PRNewswire-PRWeb/ -- SXY, a leading U.S. beach tennis and pickleball brand, today announced a series of strategic partnerships across professional pickleball, including MLP presented by DoorDash, Pickleball Central and the Carvana PPA Tour.","length":278,"tagName":"p"},{"type":"text","content":"As part of a multi-year agreement, SXY will serve as the Official Team Uniform and Official Headwear Partner of Major League Pickleball for the 2026 and 2027 seasons. In this role, SXY will outfit MLP athletes and teams with premium performance apparel and headwear designed for elite competition and modern style.","length":314,"tagName":"p"},{"type":"text","content":"In addition, SXY is a proud partner of Pickleball Central, the sport's leading specialty retailer. Through this partnership, SXY gear and apparel will be available on-site and through Pickleball Central at both MLP presented by DoorDash and Carvana PPA Tour events, giving fans and players direct access to the brand's performance products.","length":348,"tagName":"p"},{"type":"text","content":"SXY also announced that it will serve as the Title Sponsor of the SXY Newport Open, a featured stop on the Carvana PPA Tour in March, underscoring the brand's growing presence and investment in professional pickleball.","length":222,"tagName":"p"},{"type":"text","content":""As the sport continues to explode, we're focused on partnering where performance, culture and community intersect," said Mark Bonfigli, Founder and CEO of SXY. "Becoming the Official Uniform and Headwear Partner of Major League Pickleball, teaming up with Pickleball Central and serving as Title Sponsor of the SXY Newport Open allows us to show up authentically for athletes and fans alike."","length":417,"tagName":"p"},{"type":"text","content":"As part of its MLP partnership, SXY will support national events, player engagement initiatives, fan experiences, and educational programs, including outreach efforts supporting schools and youth participation.","length":210,"tagName":"p"},{"type":"text","conten...