Domo Ranked An Overall Experience Leader in Dresner Advisory Services' 2024 Small and Midsize Enterprise Business Intelligence Market Study

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[{"type":"text","content":" SILICON SLOPES, Utah--(BUSINESS WIRE)--\nToday Domo (Nasdaq: DOMO) announced it has been ranked an “Overall Leader” in Dresner Advisory Services’ 2024 Wisdom of Crowds® Small and Midsize Enterprise (SME) Business Intelligence (BI) Market Study. This marks the eighth consecutive year Domo has been ranked a “Leader” in this report.\n\nThe Dresner SME BI Market Study examines and scrutinizes BI trends and usage among SMEs. The analyst firm cites that organizations of all sizes pay the most attention to BI priorities associated with data security, data quality, reporting, dashboards and data visualization, and indicates that small organizations are relatively more influenced by executive management, operations, IT, customer service or sales. Small organizations are far more likely to report the highest BI penetration by headcount and success is more often measured by customer satisfaction. Wisdom of Crowds research is based on data collected on usage and deployment trends, products and vendors from users in all roles and throughout all industries.\n\nDresner ranks vendors on two models in this report: the Customer Experience Model considers the real-world experience of customers working with BI products daily; the Vendor Credibility Model considers how customers “feel” about their vendor. As an “Overall Leader,” Domo ranked as a leader in both models.\n\nThis marks Domo’s sixth Dresner distinction in 2024, which includes top rankings in Dresner Advisory Services’ Business Intelligence Market Study, Dresner Advisory Services’ Collective Insights Report, Dresner Advisory Services’ Self-Service BI Market Study, Dresner Advisory Services’ Cloud Computing and BI Market Study and Dresner Advisory Services’ Industry Excellence Awards.\n\n“The number of small and midsize enterprises that leverage the Domo platform continues to grow because of our unique user-centric approach to analytics and BI, as well as the ease of use of our platform, all the while still offering advanced capabilities that enable technical teams to respond quickly to business needs,” said Daren Thayne, CTO and EVP of Product at Domo. “Our continued recognition as a leader in both the Customer Experience and Vendor Credibility in the Dresner SME Enterprise BI Market Study reinforces our commitment to fostering a data-driven culture of curiosity that inspires bold questi...

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