Domo Launches Data Apps to Fill the Gaps of Traditional BI and Analytics

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[{"type":"text","content":"\nBuilt on the Domo platform, Data Apps put data to work for everyone, right where the work gets done\n\n SILICON SLOPES, Utah--(BUSINESS WIRE)--\nToday Domo (Nasdaq: DOMO) announced Data Apps, new low-code data tools for everyone across an organization, designed to bring the benefit of data-driven decisions and actions to those who are underserved by traditional business intelligence (BI) and analytics.\n\nA Data App, which combines data, analytics and workflows, is experienced as a personalized standalone experience on a mobile device or embedded into existing apps and processes where work is already happening. Unlike traditional BI, which is designed for executives, managers and data analysts and requires a level of data literacy to interpret and apply insights, Data Apps are designed for any role in an organization and are built so any person can be guided by data to the optimal decisions and actions for achieving specific business outcomes.\n\nFor example, an employee on the manufacturing floor can leverage a Data App on a work tablet to ensure the company’s quality and safety goals are met throughout their role in the production process. Or a shift manager in a coffee shop can get real-time insights on their phone into customer satisfaction scores and make necessary adjustments on-the-fly to improve the customer experience.\n\nThe continued push for digital transformation across all areas of business is highlighting the urgent need for new data tools. Despite all the modernization efforts around business intelligence, data is still not being effectively leveraged in most organizations. In fact, no more than 20% of enterprise decision-makers who could be using business intelligence (BI) applications hands on are doing so. The other 80% still rely on the data and analytics skills of those 20% who do use BI applications, according to The Future of BI, Forrester Research Inc., February 23, 2022. And recent research sponsored by Domo showed the lack of proper tools is one of the key barriers that keeps organizations from using data more holistically.\n\n“It is time for organizations to move beyond thinking of data as charts and graphs and towards adopting customized intelligent apps that not only deliver insights but drive action and support the needs of workers right where the work gets done,” said John Mellor, Domo CEO. “Our ...

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