Business
Domo and Manulife Named 2024 Nucleus ROI Award Winners
Manulife achieves a 184% ROI with a payback period of 8.4 months after deploying Domo SILICON SLOPES, Utah--(BUSINESS WIRE)-- Domo (Nasdaq: DOMO) and its
About this update from Domo, Inc.
[{"type":"text","content":"\nManulife achieves a 184% ROI with a payback period of 8.4 months after deploying Domo\n\n\n SILICON SLOPES, Utah--(BUSINESS WIRE)--\nDomo (Nasdaq: DOMO) and its customer, Manulife Financial Corporation, were honored today with a Nucleus Research ROI Award for achieving a total ROI of 184% through the adoption of Domo’s business intelligence platform. The Domo platform has become a central technology to Manulife’s success, providing the data access needed to recognize improved marketing campaign efficiency.\n\n\nManulife made a decision to bring media in-house in 2022, and implemented the Domo platform in early 2023 to over 400 users. By October 2023, the media buying program had successfully transitioned in-house across all departments at Manulife with improved efficiency for lead generation and sales conversion.\n\n\n“Once we adopted Domo across the organization, productivity and accessibility to data immediately improved. By streamlining and optimizing reporting, the teams have better-informed targets for each marketing campaign and gathered insights on performance,” said Chris Potts, AVP, Global Head of Demand Generation & Marketing Measurement, at Manulife. “Domo's automation capabilities have eliminated the need for manual reporting, saving over 90 hours a month for our marketing team alone. Overall, each business unit, including insurance, banking, and retail, saves approximately 40 to 65 hours per month with Domo.”\n\n\nIn addition to improved productivity, Manulife also experienced these benefits:\n\n\n\nEnhanced marketing: Domo's integration enhanced Manulife's marketing efforts. The new approach has led to a 14% increase in global leads, up to 197% lead growth for certain businesses and a 23% improvement in conversion rates. Additionally, Manulife used Domo to evaluate trends and performance, improving the efficiency of the media planning process.\n\n\n\nCost savings: As a result of democratizing data through the Demand Generation and Resource & Capacity Tracking dashboards, Manulife's media planning and buying process shifted from using external agencies to working in-house. This internalization of media planning has enabled better tracking of expenditures and brought a more strategic focus and transparency to its marketing campaigns.\n\n\n\n“Manulife’s experience demonstrates the value proposition of a solid data f...