Business
Domino's® Updates Its Iconic, Industry-First Tracker for an Even Better Customer Experience
Revolutionary technology has tracked more than 2.5 billion orders since 2008Highlights:Domino's Tracker® now features the following enhancements:A more
About this update from Domino's Pizza Inc
[{"type":"text","content":"Revolutionary technology has tracked more than 2.5 billion orders since 2008Highlights:Domino's Tracker® now features the following enhancements:A more precise ready time based on new AI technologyLive Activities for iOS usersA new look and feel with a clearer, more detailed view of each order's progressANN ARBOR, Mich., March 24, 2026 /PRNewswire/ -- Domino's Pizza Inc. (Nasdaq: DPZ) revolutionized the customer experience by launching its innovative, industry-first Tracker in 2008. Now, the world's largest pizza company has improved the tool to provide all customers with a better, more detailed experience.\n \n \n \n\"For 18 years, we've been providing customers with the ability to track every step of their order, from when it's placed to when it's being made, placed in the oven and then ready for pickup or delivery,\" said Mark Messing, Domino's vice president of global digital marketing. \"Domino's was one of the first to launch what has become the gold standard in customer convenience across numerous industries. Domino's Tracker® is a beloved technology, and we're excited to have made it an even better experience for customers!\"In addition to a new look and feel, Tracker's updated features include:A More Precise Ready TimeCustomers can now see a more precise time as to when their order will be ready for pickup or delivery. This improved, smarter technology powered by DomOS, Domino's proprietary operating system, uses a custom AI order-tracking engine that blends multiple real-time inputs from store team members with machine learning models to ensure the most accurate time estimate. Live Activities for iOS UsersDomino's is taking pizza tracking to the next level with the launch of Live Activities, making tracking easier, faster and more intuitive for millions of iPhone users nationwide. With Live Activities, Domino's Tracker updates are even closer to customers' fingertips, as iPhone users can follow their order's progress right from the Lock Screen – no app switching required. From order placed, to out for delivery, key tracker stages and live driver location updates will stay front and center. The result? A premium, at-a-glance experience that keeps customers connected to their pizza every step of the way. Streamlined Tracking Stages with More DetailsDomino's Tracker now features simplified stages – \"placed,\" \"make,\" \...