Press release
Domino's® New Craveable Brand Refresh Makes You Say "Mmm"
New look, feel, sound and even the voice of Shaboozey, make every aspect of the brand as delicious as its pizza Highlights: The largest pizza company in the
About this update from Domino's Pizza Inc
[{"type":"text","content":"\n New look, feel, sound and even the voice of Shaboozey, make every aspect of the brand as delicious as its pizza\n \n \n Highlights: \n \n \n The largest pizza company in the world is blending its heritage with a more playful, modern look and sound to reach the next generation of pizza lovers.\n You can't say \"Domino's\" without saying \"mmm\": Domino's is baking craveability into its jingle – \"Dommmino's™.\"\n Domino's bolder, brighter colors, boxes and font are paired with the same delicious pizza customers already love.\n \n \n ANN ARBOR, Mich., Oct. 8, 2025 /PRNewswire/ -- Domino's Pizza Inc. (Nasdaq: DPZ) is launching its first brand refresh in 13 years, with the goal of making every aspect of the brand as craveable as what's inside the box. The brand took inspiration from its past and present, and transformed it into modernized elements that will better reach current and future pizza lovers. Refreshed elements include hotter, more delicious colors, a bolder typeface and graphics, music that makes you hum along to familiar hits, brighter packaging and even a new name-bending jingle, \"Dommmino's,\" brought to life by the voice of five-time GRAMMY® nominated singer-songwriter Shaboozey. The new look and feel will roll out over the coming months across the U.S. and multiple international markets, with touchpoints including: TV and digital advertising, dominos.com, Domino's ordering app, boxes, print materials, in-store graphics, and team member gear.\n \n \n \n \n \n \"Over the past decade, we became known as a technology company that happens to sell pizza,\" said Kate Trumbull, Domino's executive vice president – global chief marketing officer. \"But with our Hungry for MORE strategy, we're bringing the focus back to making and delivering the most delicious products and experience, which is what Domino's customers really want. Rather than launching a more traditional tagline, we're baking craveability right into our name and every aspect of our brand as a reminder of this relentless focus. You literally can't say 'Domino's' without saying 'mmm.'\"\n \n \n Updated Brand Elements\n \n \n \n \n Name-Bending Jingle: Rather than bolting on a tagline like many brands, Domino's is launching a new audio and visual expression of its name, which it calls a \"Cravemark,\" designed to be memorable, fun to mimic, and brought to life ...