Business
Dolphin's Consortium of Best-in-Class PR and Marketing Agencies to Represent The Lumistella Company, Global Toy and Entertainment Brand
Creator of The Elf on the Shelf® Santaverse™and Iconic Holiday ExperiencesSelects 42West as Lead Agency for Strategic Campaign Execution, withAdditional
About this update from Dolphin Entertainment, Inc.
[{"type":"text","content":"Creator of The Elf on the Shelf® Santaverse™and Iconic Holiday ExperiencesSelects 42West as Lead Agency for Strategic Campaign Execution, withAdditional Dolphin Agencies for Integrated Support MIAMI, FL / ACCESS Newswire / July 9, 2025 / Dolphin (NASDAQ:DLPN), a leading force in entertainment marketing and content production, proudly announces that The Lumistella Company, the creator of the beloved The Elf on the Shelf® Santaverse™ and the official source for the stories of the enchanted world of Santa Claus, has selected Dolphin for a sweeping, company-wide partnership. Fueled by innovation and a forward-thinking approach to next-gen communications, this strategic collaboration will be spearheaded by 42West, further cementing Dolphin's position as a premier, all-encompassing provider of integrated marketing solutions for top tier entertainment brands.As part of the partnership, Shore Fire Media is leading strategic, campaign-driven efforts for the launch of The Rise of Nicholas the Noble-a bold new entry into children's literature that reimagines the origin of Santa Claus. Written by Chanda A. Bell, co-creator of The Elf on the Shelf, the book takes young audiences on a sweeping adventure rooted in belief, bravery, and destiny.By leveraging Dolphin's broad spectrum of capabilities, including media relations, digital marketing and brand management, the collaboration aims to expand The Lumistella Company's global footprint and ensure the brand's continued resonance with audiences worldwide. 42West will drive a comprehensive suite of strategic communications, cementing Santaverse™as a lasting cultural phenomenon across multiple platforms and elevating the executive profiles of co-CEOs and founders Chanda Bell and Christa Pitts.Dolphin CEO Bill O'Dowd said, \"We are thrilled to be partnering with The Lumistella Company and their portfolio of iconic Christmas brands. The Elf on the Shelf® is a beloved holiday tradition for millions of families, and we are excited to help amplify the company's family-friendly consumer products, immersive experiences and entertainment-based content. By combining our creative expertise and the trusted leadership of 42West, we are confident this collaboration will bring new opportunities and growth for The Lumistella Company.\"\"Our partnership with Dolphin Entertainment accelerates our evolution from a...