Business
Dolphin Unveils New 'Dolphin Intelligence' Division to Power AI-Driven Marketing and Communications Strategy and Execution for Partners
The New Division Will Drive Revenue Growth by Leveraging Dolphin's Vast Expertise in Cultural Impact to Break Through the Sources and Citations LLMs Study
About this update from Dolphin Entertainment, Inc.
[{"type":"text","content":"The New Division Will Drive Revenue Growth by Leveraging Dolphin's Vast Expertise in Cultural Impact to Break Through the Sources and Citations LLMs Study Most NEW YORK, NY / ACCESS Newswire / December 16, 2025 / Dolphin (NASDAQ:DLPN) a leading entertainment marketing and premium content production company, today announced the creation of Dolphin Intelligence, a new division focused entirely on offering innovative opportunities for brands, talent, creators and companies to gain advantage as the new AI marketing environment ushers in a golden age for earned media.Built on Dolphin's decades of experience in human-centered cultural spaces including film, television, music, lifestyle, food, sport and purpose-driven initiatives, Dolphin Intelligence is designed to ensure its partners show up where it increasingly matters most: inside the conversations, citations and recommendations generated by AI engines and large language models (\"LLMs\").Dolphin Intelligence will be led by creative industry veteran Mark Anderson, who has spent nearly thirty years on the frontiers of technology and creativity, from Silicon Valley to Madison Avenue. As an award-winning creative with roles at industry-leading agencies including Razorfish and BBDO, Mark has extensive experience incorporating emerging technologies into pioneering and revenue-driving creative expressions.\"This is a transformative opportunity for all of our clients,\" said Mark Anderson, Director of Creative Intelligence at Dolphin. \"Contrary to the fear that AI will replace human creativity, we're already seeing the opposite: AI is amplifying the creative moments and authentic experiences that are at the core of what we do. In a way, it has taken AI to remind us what it really means to be human - and that emotional connection is more important to marketing than ever.\"GEO, AI and the Renewed Impact of Earned MediaAt the heart of Dolphin Intelligence is the core insight that AI has ushered in a new golden age of earned media. Most generative engines and LLMs are trained primarily on editorial, reference and user-generated content, instead of traditional ad units, which means that brands with rich, credible earned footprints and objective voices are more likely to be surfaced, cited and recommended.However, succeeding in Generative Engine Optimization (\"GEO\") and AI Engine Optimizati...