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Dolphin Entertainment’s The Door Takes Center Court As Public Relations Agency Of Record For CityPickle
Award-winning Marketing Agency Adds NYC's First Pickleball Club to Growing Roster of Experiential ClientsNEW YORK, NY / ACCESSWIRE / June 6, 2023 / Dolphin
About this update from Dolphin Entertainment, Inc.
[{"type":"text","content":"Award-winning Marketing Agency Adds NYC's First Pickleball Club to Growing Roster of Experiential ClientsNEW YORK, NY / ACCESSWIRE / June 6, 2023 / Dolphin Entertainment, Inc. (NASDAQ:DLPN) congratulates its subsidiary, the award-winning consumer, lifestyle and hospitality marketing communications agency The Door, on adding CityPickle to their ever-growing roster of clients in the experiential and destination marketing space. Pickleball is the country's fastest growing sport and the pioneering CityPickle is NYC's first pickleball club, having launched experiences at Hudson Yards, the TWA Hotel at JFK Airport and Central Park's Wollman Rink.CityPickle, established by female founders Mary Cannon and Erica Desai in August 2021, hired Dolphin Entertainment's The Door in summer 2022 to launch three major activations in New York City. The launch of pickleball courts at iconic New York City venues such as Hudson Yards, TWA Hotel at JFK Airport and Central Park's Wollman Rink catapulted the brand as a top force in the sport in the country's biggest market. Following incredibly successful launch campaigns for these initiatives, The Door leveled up its partnership with CityPickle to become Agency of Record this month. As part of their scope, The Door team will execute the media strategy for the company's permanent indoor court facility in Long Island City, in addition to other partnerships across the City.\"From our initial activation at Hudson Yards to our now 14 court takeover at Wollman Rink, The Door has exceeded all expectations both with the overwhelming amount of coverage and creative approach,\" said CityPickle Co-founders Mary Cannon and Erica Desai. \"We are thrilled to formalize our relationship with The Door as our agency of record and look forward to a continued successful partnership.\"\"We are so honored to be named the agency of record for CityPickle, especially with pickleball's emergence as the fastest growing sport in the U.S.,\" said Ashton McLeod, Senior Vice President of The Door. \"Our partnership with CityPickle and its innovative founders Mary Cannon and Erica Desai has been incredible with over five billion media impressions secured in a matter of months. We are thrilled to help them realize their dream by securing CityPickle as the go to source for pickleball in New York City and beyond.\"Now, as CityPickle prep...