Business
Dolphin Entertainment Adds Influencer Marketing Powerhouse Socialyte
MIAMI, Nov. 14, 2022 /PRNewswire/ -- Dolphin Entertainment, Inc. (NASDAQ: DLPN) has brought leading influencer marketing agency Socialyte into its family of
About this update from Dolphin Entertainment, Inc.
[{"type":"text","content":"MIAMI, Nov. 14, 2022 /PRNewswire/ -- Dolphin Entertainment, Inc. (NASDAQ: DLPN) has brought leading influencer marketing agency Socialyte into its family of best-in-class entertainment marketing agencies. New York-based Socialyte joins Los Angeles-based influencer marketing agency Be Social within Dolphin, alongside preeminent Entertainment PR firms 42West, Shore Fire Media and The Door, and creative agency Viewpoint.\n\n \n \n \n \n \n \n\n \nLaunched in 2011, Socialyte is an influencer marketing powerhouse, with teams in New York, Los Angeles, Miami and Nashville representing some of the most sought-after creators, from digital-only to celebrity-level talent. Socialyte has a client roster of more than 125 market-leading influencers, including Jana Kramer, Lauren Bushnell Lane, Catt Sadler, Mary Fitzgerald and Wendy Nguyen of Wendy's Lookbook, to name a few. Socialyte secures thousands of campaigns for its talent each year with such leading brands as Amazon, American Express, Bose, Cartier, Dyson, Honest, Olay, Target and more.\nLytehouse, Socialyte's sister agency, represents some of the world's most iconic brands, providing the full suite of services for influencer campaigns, from strategy and casting, through execution and delivery, with in-depth analytics and reporting. The company delivers hundreds of campaigns annually, with current and recent clients including Airbnb, Amazon, American Express, Ann Taylor, Armani Beauty, Audi, Boll & Branch, Clarisonic, Conde Nast, Etsy, Keurig Dr. Pepper, Michael Kors, Nutribullet, Perrier, Prada, Ralph Lauren and W Hotels.\n\"Socialyte's client roster speaks for itself, and we are so thrilled to welcome the company into the Dolphin family,\" states Dolphin CEO Bill O'Dowd. \"Led by an absolutely terrific senior management team with deep industry experience, Socialyte enjoys a sterling reputation for white-glove customer service. From Socialyte's base in New York and Be Social's base in Los Angeles, we believe we have established the absolute bi-coastal market leader in influencer marketing.\"\n\"Influencer marketing is a strong growth area for the industry in general, and for Dolphin in particular,\" continued O'Dowd. \"We now have tremendous scale in this incredibly fast-growing vertical, which provides clients greater choice in influencer partners, unmatched expertise across the fashi...