Business
Dolphin Entertainment Acquires B/HI (Formerly Bender/Helper Impact)
Leading Entertainment Content, Gaming and Esports PR Firm Will Join 42West, Be Social, The Door, Shore Fire Media and Viewpoint in Dolphin's Entertainment
About this update from Dolphin Entertainment, Inc.
[{"type":"text","content":"Leading Entertainment Content, Gaming and Esports PR Firm Will Join 42West, Be Social, The Door, Shore Fire Media and Viewpoint in Dolphin's Entertainment Publicity and Marketing GroupB/HI to Operate as a Division of 42WestNEW YORK, NY and LOS ANGELES, CA / ACCESSWIRE / January 12, 2021 / Dolphin Entertainment, Inc. (NASDAQ:DLPN), a leading independent entertainment marketing and premium content production company, today announced a major expansion of its entertainment marketing capabilities through its acquisition of B/HI (formerly Bender/Helper Impact), the award-winning boutique entertainment agency that specializes in corporate and product communications programs for interactive gaming, esports, entertainment content and consumer products organizations. As part of the acquisition, B/HI will operate as a division of entertainment PR powerhouse 42West with Dean Bender and Shawna Lynch serving as Co-Presidents.Founded in 1986 by Bender, with offices in Los Angeles and New York, B/HI's clients, past and present, include Amazon Studios, Boat Rocker Media, CBS Home Entertainment, DC Comics, DC Universe, Fandango, Fathom Events, Fox Consumer Products, Fullscreen, Funko, Guinness World Records, HBO Global Licensing, HBO Home Entertainment, Konami, Lionsgate Home Entertainment, Magnolia Pictures, Nexon, Rovio Entertainment, Schell Games, Survios, Universal Brand Development, Universal Pictures Home Entertainment, Warner Bros. Consumer Products, as well as esports organizations Immortals, Super League Gaming, Team Liquid, and Tempo Storm.Based on its work for the consumer product divisions of the major studios, B/HI developed a public relations specialty for the video game industry and also was an early esports pioneer by representing Major League Gaming and the World Cybergames. Today, it continues as an industry leader in the field, supporting dozens of video game publishers/developers and esports organizations.\"The acquisition of B/HI provides a tremendous gateway into the last remaining large vertical of entertainment for our Super Group - video gaming and esports,\" says Dolphin CEO Bill O'Dowd. \"Video gamers are celebrities in their own right, and among the most popular social media influencers in the world. We believe the opportunities to cross-sell services with B/HI will be numerous, as will be the possibilities to create o...