Business
Deep Blue Sports + Entertainment Announces Joint Venture With Always Alpha, Creating Women's Sports' First Full-Service Management Offering
Always Alpha co-founders Allyson Felix and CEO Cosette Chaput join forces with Deep Blue's founder and CEO Laura Correnti to elevate the women's sports
About this update from Dolphin Entertainment, Inc.
[{"type":"text","content":"Always Alpha co-founders Allyson Felix and CEO Cosette Chaput join forces with Deep Blue's founder and CEO Laura Correnti to elevate the women's sports industry by creating the largest firm and first one-stop shop dedicated exclusively to women's sports NEW YORK CITY, NEW YORK / ACCESS Newswire / February 5, 2025 / This National Girls and Women in Sports Day (NGWSD), women's sports talent management firm Always Alpha - a subsidiary of leading entertainment marketing, production and content development company Dolphin (NASDAQ:DLPN) - and women's sports marketing firm Deep Blue Sports + Entertainment announced that the companies are joining forces to further elevate the industry by strategically merging resources to create the largest firm dedicated to supporting female athletes and commercial partners in women's sports.This first-of-its-kind joint venture dedicated to women in sports combines the unique expertise of Always Alpha, backed by Dolphin and its portfolio of best-in-class communications companies, and Deep Blue - supported by investment from independent, integrated agency Giant Spoon. The venture is driven by a team of industry leaders: Always Alpha's co-founders, the most decorated American track and field Olympian of all time Allyson Felix alongside CEO Cosette Chaput, as well as Deep Blue's founder and CEO Laura Correnti.Together, this new entity has signed some of the world's top female football talent to manage and represent their commercial interests, effective immediately. This roster includes Always Alpha client Temwa Chawinga (Malawi, Kansas City Current) and Deep Blue Sports + Entertainment clients Barbra Banda (Zambia, Orlando Pride) and Niamh Charles (England, Chelsea F.C.). The firms are actively engaging with leading brand marketers to create, develop and activate innovative partnerships and address business needs through their newly combined services. They will also be partnering together at Deep Blue's annual Business of Women's Sports Summit on April 22 in New York City, as well as at the Women's Sports House during the Cannes Lions Festival.\"In an industry too often defined by competition, we're breaking new ground with a first-of-its-kind collaboration to drive real change for women in sports,\" said Chaput. \"Laura has set the standard in branding and advertising, built upon a shared vision - unlock...