Entertainment
NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations
Today, Dolby Laboratories, a leader in immersive entertainment experiences, and NBCUniversal announced that Peacock will be the first streaming platform to embrace Dolby's full suite of advanced picture and sound innovations. This first-of-its-kind technology integration marks a major milestone in streaming entertainment, bringing Dolby's unmatched combination of sight and sound innovation to Peacock's wide-ranging portfolio of blockbuster movies, acclaimed originals, and marquee live sports and
About this update from Dolby Laboratories
[{"type":"text","content":"With Forthcoming Adoption of Dolby Vision 2 and Dolby AC-4, Plus Expansion of Dolby Vision and Dolby Atmos Across Live Sports, Peacock Is the Premier Destination for Streaming in Dolby","length":199,"tagName":"p","attribs":{}},{"type":"text","content":"LAS VEGAS, Jan. 5, 2026 /PRNewswire/ -- Today, Dolby Laboratories, a leader in immersive entertainment experiences, and NBCUniversal announced that Peacock will be the first streaming platform to embrace Dolby's full suite of advanced picture and sound innovations. This first-of-its-kind technology integration marks a major milestone in streaming entertainment, bringing Dolby's unmatched combination of sight and sound innovation to Peacock's wide-ranging portfolio of blockbuster movies, acclaimed originals, and marquee live sports and events.","length":580,"tagName":"p"},{"type":"image","alt":"Peacock to be first streamer to integrate Dolby’s full suite of premium picture and sound innovations","displaySize":"","headline":null,"caption":"Peacock to be first streamer to integrate Dolby’s full suite of premium picture and sound innovations","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/prnewswire.com/4009638be9aa39aef199135c978e92ad"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/S3bR0dmCB2U3d73JpNrY6A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/4009638be9aa39aef199135c978e92ad","width":400,"height":225}},"href":"https://mma.prnewswire.com/media/2854826/Peacock_x_Dolby.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Continuing its commitment to delivering the best possible fan experience, Peacock is extending the availability of Dolby Vision and Dolby Atmos across live sports over the coming year. Peacock is also the first streamer to announce its commitment to support Dolby Vision 2 and Dolby AC-4, anticipated to launch later this year.","length":332,"tagName":"p"},{"type":"text","content":""Peacock is raising the bar for what streaming entertainment can be with Dolby," said John Couling, Senior Vice President of Entertainment at Dolby Laboratories. "This partnership reflects our vision to push the boundaries of live sports and entertainment, delivering exp...