Business
New product launch
New product launch.
About this update from Directa Plus Plc
[{"type":"text","content":"\n\nRNS Reach\n8 June 2023\n \nDirecta Plus plc\n \n(\"Directa Plus\", the \"Group\" or the \"Company\")\n \nNew product launched in partnership with Candiani Denim for the textile industry\n \nPartnership to introduce GRAPHITO, a ground-breaking eco-denim textile, marks a milestone in the sustainable fashion industry\n \nDirecta Plus (AIM: DCTA), a leading producer and supplier of graphene nanoplatelets based products for use in consumer and industrial markets, today announces the launch of a new product, GRAPHITO, in collaboration with Candiani Denim (Candiani), an international textile producer based in Italy, focused on innovation and sustainability. GRAPHITO is an eco-denim textile and represents a significant advancement in the sustainable fashion industry by addressing denim's environmental impact and extending the lifespan of denim garments.\n \nGRAPHITO comprises of Directa Plus' patented technology, G+® Graphene, which enhances a fabric with antimicrobial and thermal properties, along with Candiani Denim's bio-based polymer, Kitotex®, which replaces liquid plastic (PVA) in textile production processes, making GRAPHITO denim unique and unrivalled. The enhanced properties of the material will see a significant reduction in water usage, energy consumption and carbon emissions of up to 75% in the garment's wash lifecycle, as the material's antibacterial and antiviral properties allows for up to 10 wears per lifecycle. G+® Graphene's thermoregulating properties also make it a cross-seasonal denim fabric. \n \nThe launch of GRAPHITO denim marks a significant milestone in the quest for eco-friendly fashion, offering consumers a premier denim choice that combines style, performance, and a reduced environmental footprint. GRAPHITO denim is launching today in Candiani Denim's flagship store in Milan, Italy.\n \nCandiani was founded in 1938 and has grown to become one of the world's most sustainable denim factories, creating premium fabrics, using eco-friendly techniques. Candiani supplies and partners with some of the world's best known fashion brands, including Hugo Boss, Stella McCartney, and Steve Aoki.\n \nCommenting, Giulio Cesareo, Founder and CEO of Directa Plus, said:\n \n\"The sustainable graphene nanoplatelets produced by Directa Plus are designed to bring signific...