Business
Launch of High Performance Trail Running Shoes
Launch of High Performance Trail Running Shoes.
About this update from Directa Plus Plc
[{"type":"text","content":"\n \n \n \n RNS Number : 8156Q\n Directa Plus PLC\n 01 November 2021\n \n \n \n 1 November 2021\n \n Directa Plus plc\n (\"Directa Plus\" or the \"Company\")\n \n G+ Membrane for High Performance Trail Running Shoes\n Collaboration with norda™ on high-tech running shoes yields first product\n \n Directa Plus (AIM: DCTA), a leading producer and supplier of graphene nanoplatelets based products for use in consumer and industrial markets, announces that a specially developed graphene membrane is integrated into the lining of the norda™ 001 G+® Spike high performance trail shoes. The norda ™ 001 G+ trail shoes are now available for consumer purchase.\n \n Directa Plus was responsible for the G+® membrane which is integrated into the Dyneema® one-piece woven upper lining in the toe box of the shoes. This provides the runner with additional comfort due to the thermal conductivity and abrasion resistance of the graphene G+® membrane while adding almost zero additional weight. The norda™ 001 G+® trail shoes will be showcased at the upcoming ISPO Munich trade fair, the world's largest sports trade show, in January 2022.\n \n \"When we set out to create the norda™ 001, our mission was to design an ultra-strong and durable high performance trail running shoe, and do it as sustainably as possible,\" stated Nick and Willa Martire, Co-Founders, norda™. \"To achieve our goal, we had to look outside of the standard materials used by the footwear industry. We realized the properties of G+® graphene are at the leading edge of everything available today.\"\n \n \n Commenting, Giulio Cesareo, Founder and CEO of Directa Plus said: \"The inclusion of our G+® membrane in high performance running shoes takes us into an important new market. I am delighted that Directa Plus have been able to launch this product in collaboration with norda whose sustainability agenda so closely echoes our own.\"\n \n For further information please visit http://www.directa-plus.com/ or contact:\n \n \n \n \n \n \n Directa Plus plc\n \n \n \n \n +39 02 36714458\n \n \n \n \n \n \n Giulio Cesareo, CEO\n \n \n Giorgio Bonfanti, CFO\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Cenkos Securities plc (Nominated Adviser and Joint Broker)\n \n \n \n \n +44 131 220 6939\n ...