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DIRECT EQUITY INTERNATIONAL, INC. (OTC:DEQI), a provider of digital marketing services, today announced a new initiative to develop and market products in the following categories: social media, web3, augmented reality, and virtual real estate.
Social Media
Demand for reform to tradition social media has been rising in recent years, culminating with Elon Musk’s recent acquisition and privatization of Twitter. Prior to the acquisition, several alternatives platforms were also launched, including Truth Social (founded by Donald Trump), Parler (expected to be acquired by Kayne West), and WT.Social (started by Wikipedia founder Jimmy Wales).
At the core of the demand for alternatives to existing platforms lies a debate over the role of free speech versus moderation in online communities. Some argue that large social platforms are the equivalent of the public square and should enjoy the same speech protections offered under the First Amendment. Others contend that companies have an obligation to provide a safe environment free of misinformation and harassment. One result of this tension is an increasingly polarized social media landscape, where communities are fragmented according to users’ political affiliation.
Despite ongoing controversy around these issues, the social media market continues to expand. According to a report by Statista:“Total revenue in the Social Networking segment is projected to reach US$43.39bn in 2022.
Direct Equity International plans to enter this market with a unique solution to the problem of moderating social media, by introducing an innovative new decentralized franchise model where users can create and opt into different sub-sections of our platforms, each with their own sets of rules. Our vision is to create a marketplace for moderation, allowing individuals to choose the level of restriction they prefer, and enabling competition among sub-forum owners to provide the best sets of rules for their members.
This franchise-based, opt-in strategy will also allow us to seamlessly offer social media services tailored to the increasingly fragmented state and national regulations throughout the world. For example, the European Union has more stringent speech standards than the United States, which currently leads to situations where centralized social media platforms are forced to censor content for everyone that is forbidden in some regions but not others. By taking a more decentralized approach, we can effectively comply with local laws at a more granular level without affecting customers in regions with different rules.
Web3
The advertising business model is at the heart of most of what is wrong with social media. In addition to creating pressure to control content according to advertisers’ preferences, it also leads a variety of damaging behaviors by companies including invasive data harvesting, content algorithms that favor divisiveness, and misleading practices that disguise paid ads as organic content.
Due to the problems with the advertising business model, an alternative is needed – not only for social media, for the web in general. Web3 (or Web 3.0), a new phase of the Internet that includes concepts such as blockchain, cryptocurrencies, non-fungible tokens (NFTs), and decentralization, offers potential revenue streams and business models that are independent of traditional advertising and data harvesting models.
With a total market cap of approximately $1 trillion USD, digital currency is one of the fastest growing asset classes in history. Revenue generated in the Web3 sector is also predicted to grow at an annual growth rate of 44.9% from 2022 to 2030, according to a report by Grand View Research:
“The global Web 3.0 blockchain market size was USD 1.36 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 44.9% from 2022 to 2030. The growth can be attributed to the rising demand for data privacy through the decentralized identity of Web 3.0 and the technological advancements in the internet. The rapid rise in the popularity of digital assets such as cryptocurrencies, along with the deployment of the 5G and 6G technologies, is further expected to contribute to the growth. Furthermore, the growing usage of connected devices, along with the improved transaction processes, are further supporting the growth of the Web 3.0 blockchain industry.
The rising adoption of Web 3.0 cryptocurrencies to automate transactions over the internet is also anticipated to drive the industry’s growth. At the same time, trading cryptocurrencies in Web 3.0 offers better benefits, such as decentralization and growth potential. Moreover, it does not require permission from the higher authorities, which is an additional advantage. Countries are also focusing on legalizing cryptocurrency laws to attract new players and make improvements. For instance, in March 2022, Dubai established the Dubai Virtual Assets Regulatory Authority law, which aims to regulate blockchain-based assets.”
Augmented Reality
Augmented reality is another emerging technology we plan to incorporate into our social media and Web3 products. According to a report by Market Research Future:
“Augmented reality (AR) allows digital images and information to be displayed in the physical environment. It is an enhanced version of the real physical world achieved using digital visual elements, sound, and other sensory stimuli and delivered via technology. AR is a growing trend in mobile computing and business application companies. As AR evolves further, it will become more agile among various applications.
The rise of data collection and analysis boosts the AR uses to gain smart and accessible insights to be applied to real-world applications. Such big data can help companies improve decision-making power and gain insights into consumer spending habits. Retailers use AR to promote products/services, drive novel marketing campaigns, and collect unique user data.
Augmented reality benefits also extend to the healthcare sector, allowing AR apps that enable users to see highly-detailed, 3D images of different body parts and systems. The use of AR has become a powerful learning tool for training medical professionals.”
“The reports further predict the market to flourish at a robust CAGR of over 41.50% during the assessment timeframe.
The augmented reality market is expected to garner substantial traction in future years. The rising use of AR technology in head-mounted and head-up displays (HUD) substantiates the market growth. Market Research Future (MRFR) asserts that the global augmented reality market is estimated to reach USD 461.25 BN by 2030, growing at a massive 41.50% CAGR throughout the assessment period (2020-2030).”
Direct Equity International’s new roadmap includes incorporating AR into both our social media and Web3 offerings in the form of a new AR-based social platform and a Move-to-Earn AR game.
About Direct Equity International
Direct Equity International, Inc. is a provider of software development, digital marketing, branding and asset management services in the Social Media, Web3, and Augmented Reality sectors. The company also offers a wide range of digital currencies, NFTs, and virtual real estate products. www.metaverseincorp.com
Forward-Looking Statements
Certain statements in this press release contain forward-looking statements that are based on management's expectations, estimates, projections, and assumptions. Words such as expects, anticipates, plans, believes, scheduled, estimates and variations of these words and similar expressions are intended to identify forward-looking statements. Forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, as amended. These statements are not guarantees of future performance and involve certain risks and uncertainties, which are difficult to predict. Therefore, actual future results and trends may differ materially from what is forecast in forward-looking statements due to a variety of factors.
All forward-looking statements speak only as of the date of this press release. All subsequent written and oral forward-looking statements attributable to either Direct Equity International, Inc. or Green Touch Awareness or any person acting on their behalf are qualified by the cautionary statements in this press release. Neither Direct Equity International, Inc. nor Green Touch Awareness undertake any obligation to update or publicly release any revisions to forward-looking statements to reflect events, circumstances or changes in expectations after the date of this press release.
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SOURCE: Direct Equity International, Inc.
