Business
Orange 142 Launches Emerging Markets Council to Help SMBs Reach Audiences in Mexico and Latin America, Driving International Travel to and from the U.S.
The initiative empowers small and mid-sized businesses with the innovative tools and strategies to thrive in dynamic international markets HOUSTON, Jan. 28,
About this update from Direct Digital Holdings, Inc.
[{"type":"text","content":"The initiative empowers small and mid-sized businesses with the innovative tools and strategies to thrive in dynamic international markets\nHOUSTON, Jan. 28, 2025 /PRNewswire/ -- Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing solutions for small and mid-sized businesses (SMBs), today announced the formation of its Emerging Markets Council focused on expanding SMBs' reach into global markets, starting with Latin America, Mexico and other Spanish-speaking regions.\n\"International markets, particularly Latin America, represent a significant growth opportunity for SMBs,\" said Maria Vilchez Lowrey, Chief Growth Officer of Direct Digital Holdings. \"Through this council, we're creating a pathway for small and mid-sized brands to become international players. By equipping these businesses with insights, resources, and culturally attuned strategies we're enabling them to reach new customers and thrive in these vibrant markets.\"\nBased in Houston, one of the top diverse cities in the country, Orange 142's Emerging Markets Council's 2025 strategic focus will be to provide SMBs with tools and strategies to navigate dynamic markets, creating culturally resonant campaigns that deliver measurable results. Led by Lindsey Wilkes, SVP, Business Development at Orange 142, the council brings together the company's Hispanic and Spanish-speaking executives to guide the initiative's direction. The council's approach will pay particular attention to regional trends such as multigenerational travel, Gen Z consumer preferences including the strong appeal of immersive and the unique dynamic where one decision-maker often influences large family group choices.\nOrange 142 has already demonstrated success in this space working with brands to connect with Hispanic consumers in Mexico, including Travel Santa Ana, we helped increase visibility, boost tourism, and promote their cultural relevance. The company recently delivered an award-winning strategy, positioning Santa Ana as a must-visit destination for Mexican travelers. Through a targeted digital campaign across key cities like Mexico City, Guadalajara, and Monterrey, Orange 142 leveraged behavioral audience insights, creative direction, and robust media strategies, to generate over 3.5 million impressions, 68,818 website clicks, and increased awaren...