Business
Orange 142 Introduces Emerging Channels Council to Guide SMBs in Retail Media, Social Media, and Connected TV
The new council empowers SMBs to effectively integrate these channels into their marketing strategies HOUSTON, Nov. 22, 2024 /PRNewswire/ -- Orange 142, a
About this update from Direct Digital Holdings, Inc.
[{"type":"text","content":"The new council empowers SMBs to effectively integrate these channels into their marketing strategies\nHOUSTON, Nov. 22, 2024 /PRNewswire/ -- Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing solutions supporting small to mid-sized businesses, today announced the formation of its Emerging Channels Council, a dedicated initiative designed to help small and mid-sized businesses (SMBs) navigate and capitalize on emerging advertising channels such as Retail Media, Social Media, and Connected TV (CTV). This new council aims to provide SMBs with strategic guidance, best practices, and the latest research to support their investment shifts into these dynamic and rapidly growing channels.\nAs the advertising landscape continuously evolves, new platforms and technologies frequently emerge, presenting fresh opportunities and challenges for marketers. The Emerging Channels Council at Orange 142 is set to empower SMBs to stay ahead of the curve by effectively integrating these new channels into their marketing strategies.\nStrategic Empowerment for SMBs\n\"Emerging advertising channels offer tremendous growth opportunities but can be complex and intimidating for SMBs to navigate without the right guidance,\" said Mark Walker, CEO, Co-Founder, & Chairman of Direct Digital Holdings. \"Our Emerging Channels Council is committed to demystifying these platforms and enabling SMBs to make informed, strategic decisions that drive their business objectives forward.\"\nThe council will focus on several key functions to support SMBs:\nBest Practices and Case Studies: Sharing insights and successful strategies from leading SMBs and industry pioneers.Research and Trends Analysis: Offering access to the latest data and trends to help SMBs anticipate market shifts and align their strategies accordingly.Strategic Consultations: Giving personalized advice and support to help SMBs tailor their approach to fit their specific market needs and customer behaviors.\"In today's market, there are more ways than ever to reach consumers. From retail media networks to connected TV, the options can be overwhelming,\" said Jason Johnson, Executive Director at the Wilson County Convention & Visitors Bureau in Tennessee. \"The Emerging Channels Council will be instrumental in helping us understand these new avenues. By demy...