Business
Orange 142 and ReachTV Launch First-of-Its-Kind Travel & Tourism Ad Platform
Orange 142, LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT), and a leading digital marketing agency for mid-market brands and agencies, and ReachTV, the award-winning streaming television network of live sports and lifestyle for 50+ million travelers per month, today announced a first-of-its-kind partnership that combines the data-driven scale of ReachTV's travel media network with Orange 142's media planning, buying, and performance marketing expertise.
About this update from Direct Digital Holdings, Inc.
[{"type":"text","content":"Collaboration unites travel and tourism leaders to connect brands with consumers at every stage of the journey","length":110,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK and MIAMI, Nov. 4, 2025 /PRNewswire/ -- Orange 142, LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT), and a leading digital marketing agency for mid-market brands and agencies, and ReachTV, the award-winning streaming television network of live sports and lifestyle for 50+ million travelers per month, today announced a first-of-its-kind partnership that combines the data-driven scale of ReachTV's travel media network with Orange 142's media planning, buying, and performance marketing expertise.","length":550,"tagName":"p"},{"type":"text","content":"ReachTV is distributed across 3,500 airport venues and gates, and 500,000 hotel rooms throughout North America, serving as the go-to omnichannel platform for travelers seeking live sports, premium entertainment, and curated travel content. Orange 142 provides customized marketing solutions across programmatic, search, social, connected TV, and emerging digital channels.","length":372,"tagName":"p"},{"type":"text","content":"Through this collaboration, ReachTV gains a dedicated media strategy and performance partner with unmatched expertise in travel and tourism—serving over 250 clients—while Orange 142 gains access to new inventory and valuable data targeting segments allowing them to reach critical audiences for their clients across ReachTV's expansive, omnichannel travel network. Together, the companies are simplifying how brands reach the connected traveler through a scalable model that unites data, content, and context to drive measurable results for travel and tourism marketers.","length":574,"tagName":"p"},{"type":"text","content":""This collaboration is about unlocking the full value of the travel ecosystem," said Maria Lowrey, President of Orange 142. "Together, ReachTV and Orange 142—two leaders in the travel and tourism space—are creating a unified platform that empowers brands to reach, inspire, and engage travelers in more meaningful ways, before, during, and after their trip."","length":378,"tagName":"p"},{"type":"text","content":""Together, we're building the home of the connected traveler," said Lynnwood Bi...