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Direct Digital Holdings Releases "The Generative AI Roadmap" to Help Business Leaders Navigate Safe and Scalable AI Adoption
Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced the release of The Generative AI Roadmap, the third installment in its AI education series. Developed by the DDH AI Council, a group established to close the gap between early AI adopters and organizations still unsure where to begin, this guide
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[{"type":"text","content":"New guide offers a clear framework to help organizations adopt generative AI safely and strategically","length":101,"tagName":"p","attribs":{}},{"type":"text","content":"HOUSTON, April 3, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced the release of The Generative AI Roadmap, the third installment in its AI education series. Developed by the DDH AI Council, a group established to close the gap between early AI adopters and organizations still unsure where to begin, this guide is designed to help organizations move beyond isolated AI experiments and toward enterprise-wide adoption through a clear, strategic framework.","length":722,"tagName":"p"},{"type":"text","content":"With generative AI tools like ChatGPT and GitHub Copilot already integrated into everyday workflows, many businesses navigate adoption without clear guidance. The Generative AI Roadmap addresses this gap by outlining the key phases of AI maturity and offering thoughtful recommendations to support safe, responsible, and high-impact use.","length":337,"tagName":"p"},{"type":"text","content":""Through our latest eBook, we are addressing the growing need for intentional AI planning," said Anu Pillai, Chief Technology Officer at Direct Digital Holdings. "We've seen organizations embrace AI piecemeal ways—often without governance or long-term vision. This roadmap helps leaders assess where they are today and build toward a future where AI is not just used but embedded strategically across their operations," said Pillai.","length":456,"tagName":"p"},{"type":"text","content":"The guide introduces a simple, progressive framework of AI adoption that business leaders can follow to ensure their organization's AI capabilities mature rather than stagnate:","length":180,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Crawl Stage: Supporting grassroots experimentation while establishing basic guidelines to mitigate risks around data security and output accuracy","length":145,"tagName":"p"}]},{"val":[{"type":"text","content":"Walk Stage: Implementing AI for specif...