Business
ONE Store Partners with Digital Turbine for Global App Market Expansion
Collaboration to Combine App Market Expertise, Global Device Footprint and Innovative Technology Strengthening Partnership Following the Establishment of the
About this update from Digital Turbine, Inc.
[{"type":"text","content":" Collaboration to Combine App Market Expertise, Global Device Footprint and Innovative Technology Strengthening Partnership Following the Establishment of the Partnership in February 2024 ONE Store Continues Strategic Global Expansion with Regional Customization and Optimal PartnershipsSEOUL, South Korea, Oct. 30, 2024 /PRNewswire/ -- ONE Store, Korea's leading app marketplace, announced that it has signed a platform and service agreement with Digital Turbine, the global leader in growth solutions for the mobile ecosystem, to expand its app marketplace services into global markets, empowering app developers to take control of their application distribution and grow their business globally beyond the incumbent app stores.\n\nThe partnership will leverage ONE Store's expertise in mobile app distribution and marketplace operations alongside Digital Turbine's global device footprint and innovative SingleTap technology to enable frictionless app installs for developers around the world. Together, the companies plan to launch localized app marketplaces in key regions, including the U.S. and other markets.\nIn February, ONE Store and Digital Turbine partnered to elevate the mobile experience in the highly sought after Korean App Market, marking the beginning of the strategic partnership focused on international expansion. This newly signed agreement expands that partnership, with ONE Store International, ONE Store's European subsidiary, acquired by Digital Turbine as part of the collaboration.\nONE Store is actively pursuing global expansion by tailoring its services for each market through partnerships with influential local players. The company's strategy is rooted in the operational expertise it has developed in its domestic market. In August, ONE Store demonstrated the potential of third-party app marketplaces by launching \"Enjoystore\" in partnership with HAPPYTUK, Taiwan's largest game publishing company.\nPeter Chun, CEO of ONE Store, stated, \"We are excited to partner with the global leader Digital Turbine to provide mobile users in global markets with a better alternative app marketplace. Through this partnership, we aim to create a fair and open ecosystem that supports developers' success and promotes healthy competition.\"\n\"The app economy has been subject to high fees, rigid policies, limited consumer choice, and an ove...