Business
Flexion and Digital Turbine Announce Strategic Partnership to Unlock Alternative App Distribution and Superior Monetization
The New Partnership Combines the Unique Services and Reach of Both Mobile Leaders, Enabling New Revenue Opportunities to Their App Developer, Carrier and OEM
About this update from Digital Turbine, Inc.
[{"type":"text","content":"The New Partnership Combines the Unique Services and Reach of Both Mobile Leaders, Enabling New Revenue Opportunities to Their App Developer, Carrier and OEM Partners \nAUSTIN, Texas and LONDON, March 20, 2023 /PRNewswire/ -- Flexion (NASDAQ Stockholm: FLEXM), the games marketing company and Digital Turbine (NASDAQ: APPS), the global leaders in growth solutions for the mobile ecosystem, today announced a strategic commercial relationship to grow game developers' audiences on some of the world's largest telecom platforms - boosting app discovery and revenue. \n\n \n \n \n \n \n \n\n \nDT Hub, Digital Turbine's alternative mobile growth suite, enables its mobile operator partners to offer their customers a highly curated environment for premium app discovery. DT Hub simplifies discovery and allows for simple and efficient direct-to-consumer app distribution.\nThrough the partnership with Flexion, mobile game developers will be able to create versions of their games that can be smoothly onboarded to DT Hub with little technical effort required - and enjoy the benefits of an end-to-end store alternative offered by major mobile carriers.\n\"It is exciting to see the continued expansion of the alternative android ecosystem with some of the big carriers in the US getting back into the content business,\" says Jens Lauritzson, CEO of Flexion. \"This partnership with Digital Turbine has all the ingredients to succeed in terms of creating new revenue, distribution, and marketing opportunities for game developers beyond traditional app stores. Our services and customer bases complement each other well and we are excited to drive the next generation of game distribution services together with Digital Turbine.\" \n\"Flexion is the clear market leader in providing mobile game developers with its unique services to acquire and monetize users in store-like environments. Together, we will extend this unique opportunity to our existing and new partners - and continue to grow,\" says Matt Tubergen, EVP of Global Partnerships and Corporate Development at Digital Turbine. \"We are excited to explore the clear marketing and product synergies between us which will help boost the mobile ecosystem.\"\nExtending audiences beyond the traditional app stores is already what Flexion offers developers, helping them reach alternative app stores such as Samsung...