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Digital Turbine Mobile Video Ads Grab 22 Seconds of User Attention, Driving Better Brand Recall - Amplified Intelligence Research Finds
Amplified Intelligence's recent report on Digital Turbine's attention performance demonstrates how mobile video ads deliver strong and consistent attention to
About this update from Digital Turbine, Inc.
[{"type":"text","content":"Amplified Intelligence's recent report on Digital Turbine's attention performance demonstrates how mobile video ads deliver strong and consistent attention to brands in the attention-rich mobile gaming environment\nAUSTIN, Texas, April 3, 2023 /PRNewswire/ -- Digital Turbine, Inc. (Nasdaq: APPS), the company that connects the mobile ecosystem through innovative experiences, and Amplified Intelligence, the world's only truly human omnichannel attention measurement company, today released the results of their latest research highlighting how the mobile gaming environment is the prime environment to grab user attention - and drive your brand growth. \n\n \n \n \n \n \n \n\n \nDigital Turbine ads outperform mobile web video and social video ads by over 10X (on average) in terms of attention.The research results show that Digital Turbine's (DT) video ads not only grab users' attention - they also hold it for the longest time. DT ads outperformed its peers by over 10X (on average) in terms of attention. On average, viewers actively pay attention to DT ads for a combined 22 seconds, compared to just 1.6 seconds for mobile web video ads and 2.5 seconds for social video ads.\nAnd while grabbing and holding user attention can already boost a brand's ability to get to users and resonate with them, DT's ad experience also makes use of a feature that gives its ads an attention boost. DT ads feature a dynamic end-card format, providing advertisers with multiple experiences to choose from. These end-cards include interactive calls-to-action, delivering an attention boost and driving users to act on the attention gained throughout the ad journey.\nThe research also shows that every ad served by DT delivers strong and consistent attention to the brand and the story. These findings demonstrate DT's success in capturing user attention and engaging audiences, maximizing use of full-screen video and audio.\nThe study – carried out across a two week sample frame in June 2022 – tested seven brands to examine the levels of attention DT's video ads generated. Participants were served a range of ads covering different categories and durations. Amplified Intelligence's approach to attention measurement focuses on three levels: active attention, passive attention, and non-attention, with active attention being the most important factor in driving business ...