Business
Digital Turbine Announces Completion of Acquisition of Fyber N.V.
Acquisition Represents Key Building Block in the Strategic Development of a Unique End-to-End App Advertising Monetization Platform Fyber's Reported March
About this update from Digital Turbine, Inc.
[{"type":"text","content":"Acquisition Represents Key Building Block in the Strategic Development of a Unique End-to-End App Advertising Monetization Platform\n Fyber's Reported March Quarter Revenue Growth of 179% with Expanding Profit Margins Offer Immediate Accretion\n\n\nAUSTIN, Texas, May 25, 2021 /PRNewswire/ -- Digital Turbine, Inc. (Nasdaq: APPS) announced today that it has completed its acquisition of Fyber N.V. (Frankfurt Stock Exchange: FBEN, \"Fyber\"), a leading mobile advertising monetization platform empowering global app developers to optimize profitability through quality advertising. With its proven expertise in mediation and real-time bidding, Fyber has amassed an extensive network with more than 180 programmatic demand partners that reach a total of 650 million unique monthly active users across more than 180 different countries globally. The Company's proprietary technology platform and expertise in mediation, real-time bidding, advanced analytics tools, and video combine to deliver publishers and advertisers a highly valuable app monetization solution.\nThe acquisition of Fyber is a critical component of Digital Turbine's broader strategy to provide comprehensive media and advertising solutions for our partners and advertisers while enriching the mobile experience for end users through native on-device discovery. By combining Fyber's rapidly growing mediation, exchange and advertising solutions with Digital Turbine's core native application and content discovery experiences, the combined company should be ideally positioned to be a leading end-to-end solution for mobile brand acquisition and monetization. For a complete, detailed description of the structure and terms of the transaction, please refer to the Company's filings with the Securities and Exchange Commission. \n\"We are excited to formally welcome Fyber to the Digital Turbine team today,\" said Digital Turbine CEO, Bill Stone. \"Combined with our recently completed AdColony and Appreciate acquisitions, Fyber represents a very important puzzle piece for Digital Turbine in its mission to develop one of the largest full-stack, fully-independent, mobile advertising solutions in the industry. The combined platform offering is already generating more than $1 billion in annualized revenue and is advantageously positioned going forward to leverage the Company's existing on-device s...