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Digital Turbine and Apptopia's BRAG Index 3: The Strategies Driving Brand and User Growth
A year after issuing the first BRAG Index, BRAG Index 3 shows how brands like Tubi, Audiomack, TikTok, Temu, and Hopper succeeded in Q1 2023 despite a
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[{"type":"text","content":"A year after issuing the first BRAG Index, BRAG Index 3 shows how brands like Tubi, Audiomack, TikTok, Temu, and Hopper succeeded in Q1 2023 despite a tumultuous year for mobile apps\nAUSTIN, Texas , June 21, 2023 /PRNewswire/ -- Digital Turbine and Apptopia today announced that one year after revealing the inaugural edition of the BRAG Index at Mobile Apps Unlocked (MAU), the newly released BRAG Index 3 continues to uncover the relationship between brand building and user growth for mobile apps. Like the previous two reports, the third installment combines analytics of both UA growth and full-funnel brand performance - resulting in the first and only report that informs \"Brand Relative App Growth\" for Q1 2023. \nBRAG Index 3 unpacks the strategies that helped brands succeed in Q1 2023 despite a tumultuous year for mobile apps.Beyond just the results, the report also identifies common winning strategies that leading apps use to break their brand barrier. The initial BRAG Index gave us three strategies: Product-Led Growth, Device Integration, and Offline Partnerships. One year later, the first two of these strategies continue to drive success for mobile apps, while the third, Offline Partnerships, has evolved into Community Marketing.\nThe BRAG Index 3 also brings to light a 4th winning strategy around Ad Execution. Following Apple's restriction of IDFA, UA marketers have had to define new ways to reach and engage their target markets effectively. That has involved significant investment in changing how they advertise, raising their levels of creativity, and exploring new ways to spread their messages.\n\"Digital Turbine and Apptopia have created an index that exposes the winning strategies that allow apps to punch above their weight,\" says mobile analyst and influencer Peggy Anne Salz (who also contributed to the report foreword). \"The index is also more pertinent than ever because it provides marketers with an understanding of how brand and growth are interlocked and a roadmap to learn, adapt and apply these approaches for themselves.\"\nOne app that exploded early in 2023 was Temu, the top BRAG-er for Shopping, which is an example of how effective Ad Execution can elevate an app brand and grow users. While the brand wasn't known to mass audiences until it revealed its Super Bowl ad in February, it was quietly setting the g...