Business
Digital Brands Group and University of Alabama Announce Exclusive Apparel Private Label Manufacturing Agreement
Austin, Texas, Sept. 02, 2025 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (Ticker: [NASDAQ:DBGI]) (the “Company” or “DBG”), a publicly traded company specializing in eCommerce and Fashion, today announced it has entered into an Exclusive Private Label Manufacturing Agreement with AAA Tuscaloosa, LLC d/b/a Yea Alabama, for a three-year period. Yea Alabama is the official University of Alabama name, image, and likeness (“NIL”) program established to cultivate and harness NIL opportunities for U
About this update from Digital Brands Group, Inc.
[{"type":"image","alt":"Digital Brands Group, Inc.","displaySize":"","headline":null,"caption":"Digital Brands Group, Inc.","className":"","disableSlideshowImg":false,"size":{"original":{"width":300,"height":300,"url":"https://media.zenfs.com/en/globenewswire.com/b69f21f4cf65a0541cc83accdbafda83"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/Z6ndjDHSf11MwrFBVtq1cQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTQyMDtjZj13ZWJw/https://media.zenfs.com/en/globenewswire.com/b69f21f4cf65a0541cc83accdbafda83","width":300,"height":300}},"lazy":false},{"type":"text","content":"Austin, Texas, Sept. 02, 2025 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (Ticker: [NASDAQ:DBGI]) (the “Company” or “DBG”), a publicly traded company specializing in eCommerce and Fashion, today announced it has entered into an Exclusive Private Label Manufacturing Agreement with AAA Tuscaloosa, LLC d/b/a Yea Alabama, for a three-year period.","length":352,"tagName":"p"},{"type":"text","content":"Yea Alabama is the official University of Alabama name, image, and likeness (“NIL”) program established to cultivate and harness NIL opportunities for University of Alabama student-athletes, including acting as the NIL marketing agent for student-athletes attending the University of Alabama.","length":292,"tagName":"p"},{"type":"text","content":"The products are available at available at the University of Alabama bookstores and https://store.yea-alabama.com/collections/avo. In addition to the products available now, new product capsule collections are scheduled to be released this September, October and November.","length":272,"tagName":"p"},{"type":"text","content":"“We are excited to launch this private label program with Yea Alabama. We believe that we have positioned ourselves as the Warby Parker of collegiate apparel. Early results suggest we have created a compelling and unique customer value proposition, which very scalable,” said Hil Davis, the Chief Executive Officer of Digital Brands Group.","length":339,"tagName":"p"},{"type":"text","content":"About Digital Brands Group","length":26,"tagName":"p"},{"type":"text","content":"We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet sha...