Business
DBG Announces Successful Launch of its New DTC Strategy DSTLD Orders Rise 144% Since June Launch
Austin, TX, July 31, 2024 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (“DBG”) (NASDAQ: DBGI), a curated collection of luxury lifestyle, digital-first
About this update from Digital Brands Group, Inc.
[{"type":"text","content":"Austin, TX, July 31, 2024 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (“DBG”) (NASDAQ: DBGI), a curated collection of luxury lifestyle, digital-first brands, today announces a successful launch of its new DTC strategy. The new strategy focuses on driving significant customer value through discounts offered to customers who bundle multiple units in one purchase, which is referred to as “Build Your Own Bundle” or BYOB. Since launching this new BYOB strategy in mid-June, DSTLD has experienced a 144% increase in its orders. Additionally, DSTLD orders are up 400%+ when there are dedicated email campaigns featuring this BYOB promotion. “Given the current inflationary environment, as well as the success of companies that have focused on creating discounted bundles, we tested this BYOB strategy with DSTLD. After seeing the terrific results, we believe this strategy can be applied to other brands, and even can be used to launch a new brand,” said Hil Davis, Chief Executive Officer of Digital Brands Group. Forward-looking Statements Certain statements included in this release are \"forward-looking statements\" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those exp...