Business
Digimarc Launches Industry-First Secure, Automated, Fair, and Efficient (SAFE™) Digital Copyright Protection
Digimarc Validate Empowers Content Owners in an Era of Generative AI BEAVERTON, Ore.--(BUSINESS WIRE)-- Digimarc Corporation (Nasdaq: DMRC), the pioneer and
About this update from Digimarc Corporation
[{"type":"text","content":"\nDigimarc Validate Empowers Content Owners in an Era of Generative AI\n\n\n BEAVERTON, Ore.--(BUSINESS WIRE)--\nDigimarc Corporation (Nasdaq: DMRC), the pioneer and widely-recognized leader in digital watermarking, today announced that Digimarc Validate has expanded its powerful identification and protection capabilities to the digital world. Digimarc Validate is the industry’s first offering to empower content owners and creators with the ability to convey copyright ownership of images and digital media assets. The combination of Digimarc’s SAFE™ digital watermarks and detection software enable this new offering to form the foundation of a trusted and scalable digital asset ecosystem, critical in an era of generative artificial intelligence (GenAI).\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230919875151/en/Digimarc Validate is the industry’s first offering to empower content owners and creators with the ability to convey copyright ownership of images and digital media assets -- powered by the unique advantages of SAFE™ digital watermarks. (Photo: Business Wire)\n“Digimarc is well-known for protecting valuable assets, guarding the world’s currency, medicine, food, and more,” said Digimarc President and CEO, Riley McCormack. “We are excited to extend this powerful protection to the digital world today because the time for digital content owners to act is now. GenAI has changed the rules, and once new digital assets are distributed or published for the first time, the ability to protect those valuable assets is forever gone.”\n\n\nMuch of the digital content being used to train GenAI models is copyrighted, it’s just not digitally identified as such. Digimarc Validate applies digital watermarks to original digital content before distribution – analogous to adding a machine-readable “©” to those images – providing a clear signal of content ownership and authenticity. Under section 1202(b) of the Digital Millennium Copyright Act, the rights of owners of watermarked assets are better protected.\n\n\n“Digimarc Validate enables copyright owners to avail themselves of the benefits of watermarking, which include support of a potential DMCA Section 1202(b) claim,” said John Tehranian, Founding Partner, One LLP. “This DMCA claim provides distinct remedies from copyright ...