Business
Digimarc and Wipak Partner to Enhance Sustainability and Profitability for Retailers and Global Brands
Innovative Packaging Solutions and Revolutionary Digital Watermarking Technology Come Together to Power Sustainability Initiatives for the Food and
About this update from Digimarc Corporation
[{"type":"text","content":"\nInnovative Packaging Solutions and Revolutionary Digital Watermarking Technology Come Together to Power Sustainability Initiatives for the Food and Pharmaceutical Industries\n\n\n BEAVERTON, Ore.--(BUSINESS WIRE)--\nDigimarc Corporation (NASDAQ: DMRC), the pioneer and global leader in digital watermarking technologies, and Wipak, a leading provider of flexible packaging solutions for global markets, today announced a strategic partnership to help retailers and global brands embrace an eco-friendly strategy to product packaging. By combining Digimarc digital watermarks and Wipak’s printed film technology, the companies help food, medical device, and pharmaceutical companies achieve sustainability and profitability goals through innovative packaging designed to advance the fight against plastic pollution and speed the path to net zero.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240625030100/en/Digimarc and Wipak have partnered to help retailers and global brands embrace an eco-friendly strategy to product packaging. By combining Digimarc digital watermarks and Wipak’s printed film technology, the companies help food, medical device, and pharmaceutical companies achieve sustainability and profitability goals through innovative packaging designed to advance the fight against plastic pollution and speed the path to net zero. (Graphic: Business Wire)\n“Eco-friendly packaging goes beyond being environmentally conscious. It is packaging that remains functional to minimize the environmental impact,” said Karri Koskela, Wipak's Chief Executive Officer. “Through our partnership with Digimarc, our customers not only receive packaging made from responsibly sourced materials, but they also receive packaging designed for recycling and reuse, contributing to our goal of a circular economy. Digimarc Recycle represents a revolution in the sortation and recycling of plastic waste, allowing companies to progress against ever-increasing stakeholder demands for action on sustainability while addressing regulatory requirements such as the Packaging and Packaging Waste Regulation (PPWR) in Europe.”\n\n\nDigimarc Recycle works by linking covert digital watermarks (used to deterministically identify plastic packaging to any desired level of granularity) applied to plastic packaging wi...