Business
DICK'S Sporting Goods Kicks Off the Holiday Season with "Santa's Scouting Report" -- A Star-Studded Twist on the Naughty or Nice List
This holiday season, DICK'S Sporting Goods (NYSE: DKS) is partnering with some of the biggest names in sports to launch Santa's Scouting Report, a campaign that puts a playful, sports-themed spin on the classic naughty or nice list.
About this update from Dick's Sporting Goods Inc
[{"type":"text","content":"Paige Bueckers, Bryson DeChambeau, CeeDee Lamb and Draymond Green come face-to-face with Santa to secure their spot on this year's nice roster","length":146,"tagName":"p","attribs":{}},{"type":"text","content":"PITTSBURGH, Nov. 5, 2025 /PRNewswire/ -- This holiday season, DICK'S Sporting Goods (NYSE: DKS) is partnering with some of the biggest names in sports to launch Santa's Scouting Report, a campaign that puts a playful, sports-themed spin on the classic naughty or nice list.","length":281,"tagName":"p"},{"id":"_-XUIFjTB9c","subtype":"videoIframe","type":"youtube","url":"https://www.youtube.com/embed/_-XUIFjTB9c","width":560,"height":315,"anchorId":"adf96dc2-a75a-5673-a453-4dfc316d7b5c"},{"type":"text","content":"Produced in partnership with Bolded, OBB Media's Branded Entertainment & Content Studio, the campaign features star athletes Paige Bueckers, Bryson DeChambeau, CeeDee Lamb and Draymond Green checking in with Santa on his scouting report, an end-of-year evaluation of their biggest wins and losses, highlights and headline moments.","length":343,"tagName":"p"},{"type":"text","content":"Set inside a festive DICK'S Sporting Goods store, each athlete faces Santa – rocking Air Jordans – as he flips through his scouting book of "stats," from touchdowns and birdies to buzzer-beaters and accolades. When the verdicts come in, Santa rewards the "Nice" with must-have holiday gear from DICK'S.","length":330,"tagName":"p"},{"type":"text","content":""With Santa's Scouting Report, we took a holiday classic, the naughty or nice list, and turned it into a sports moment," said Melissa Christian, VP, Brand Building at DICK'S Sporting Goods. "Paige, Bryson, CeeDee and Draymond humorously captured the joy and disappointment of making or missing Santa's "nice" list based on their standout moments that thrilled sports fans this year. As our customers, whom we call athletes, look for their own perfect gifts this year, we hope they'll reflect on what they are most proud of and what they can do next to level up their game."","length":619,"tagName":"p"},{"type":"text","content":"To watch Santa's Scouting Report, visit the link here and be sure to also explore the DICK'S holiday gift guide, to score gifts for everyone on your nice list.","l...