Entertainment

DICK'S Sporting Goods' Cookie Jar & A Dream Studios Celebrates Anticipation for Another FIFA World Cup on U.S. Soil with First-Ever SXSW Film Premiere

Today, DICK'S Sporting Goods' (NYSE: DKS) in-house content and production studio, Cookie Jar & A Dream Studios, announced its upcoming documentary with Imagine Documentaries and Stand Together, Summer of '94, as its first project to premiere at SXSW Film & TV Festival.

articleDick's Sporting Goods IncMarch 13, 20267/company/dicks-sporting-goods-inc/news/dicks-sporting-goods-cookie-jar-and-a-dream-studios-celebrates-anticipation-for-another-fifa-world-cup-on-us-soil-with-first-ever-sxsw-film-premiere-377
DICK'S Sporting Goods' Cookie Jar & A Dream Studios Celebrates Anticipation for Another FIFA World Cup on U.S. Soil with First-Ever SXSW Film Premiere

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[{"type":"text","content":"Cookie Jar & A Dream and Imagine Documentaries in partnership with Stand Together bring the 1994 U.S. Men's National Team underdog story and rise of American soccer to the film festival stage","length":199,"tagName":"p","attribs":{}},{"type":"text","content":"PITTSBURGH, March 13, 2026 /PRNewswire/ -- Today, DICK'S Sporting Goods' (NYSE: DKS) in-house content and production studio, Cookie Jar & A Dream Studios, announced its upcoming documentary with Imagine Documentaries and Stand Together, Summer of '94, as its first project to premiere at SXSW Film & TV Festival.","length":332,"tagName":"p"},{"type":"image","alt":"DICK’S Sporting Goods’ Cookie Jar & A Dream Studios announces its upcoming documentary, Summer of ’94, as its first project to premiere at SXSW Film & TV Festival","displaySize":"","headline":null,"caption":"DICK’S Sporting Goods’ Cookie Jar & A Dream Studios announces its upcoming documentary, Summer of ’94, as its first project to premiere at SXSW Film & TV Festival","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":187,"url":"https://media.zenfs.com/en/prnewswire.com/e1675c7ea2f5e0c1194065521ee35c7b"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/.r2SNllrkiLO9gEmD6FBpQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTMzMDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/e1675c7ea2f5e0c1194065521ee35c7b","width":400,"height":187}},"href":"https://mma.prnewswire.com/media/2933026/DICKS_SPORTING_GOODS_Cookie_Jar_and_A_Dream_Studios.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"As the FIFA World Cup returns to U.S. soil this summer, Cookie Jar & A Dream Studios is revisiting the nation's first experience as host to tell one of the most remarkable underdog stories in sports history: how an overlooked American soccer team, long dismissed on the global stage, finally proved itself on its home turf.","length":331,"tagName":"p"},{"type":"text","content":""We created Cookie Jar & A Dream Studios to spotlight pivotal sports moments like this one," said Mark Rooks, VP of Creative, Sponsorship & Entertainment at DICK'S Sporting Goods. "The determination and grit shown by the '94 Men's National Team still resonates across the sports community today. Our hope is to inspi...

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Dream StudiosCookie JarImagine DocumentariesSporting GoodsSummer of '94production studioSXSW Film & TV FestivalA DreamFoot LockerNew England Patriots