Lifestyle
College Basketball Star Flau'jae Johnson Swaps Rapping for Gift-Wrapping this Holiday Season with DICK'S Sporting Goods
Today, DICK'S Sporting Goods (NYSE: DKS) is dropping its newest holiday content, Greatest Wrapper in the Game, starring college basketball star and rap powerhouse Flau'jae Johnson. Inspired by her flow on the mic, DICK'S put Flau'jae's rap skills to the test with a playful holiday twist - tackling the challenge of wrapping oddly shaped sports equipment and accessories.
About this update from Dick's Sporting Goods Inc
[{"type":"text","content":"Athletes can enter to win limited-edition Flau'jae Johnson wrapping paper","length":77,"tagName":"p","attribs":{}},{"type":"text","content":"PITTSBURGH, Nov. 12, 2025 /PRNewswire/ -- Today, DICK'S Sporting Goods (NYSE: DKS) is dropping its newest holiday content, Greatest Wrapper in the Game, starring college basketball star and rap powerhouse Flau'jae Johnson. Inspired by her flow on the mic, DICK'S put Flau'jae's rap skills to the test with a playful holiday twist - tackling the challenge of wrapping oddly shaped sports equipment and accessories.","length":438,"tagName":"p"},{"id":"ES0exg5tbqY","subtype":"videoIframe","type":"youtube","url":"https://www.youtube.com/embed/ES0exg5tbqY","width":560,"height":315,"anchorId":"ad10abae-620b-50d8-8fbc-dc2db5ad8299"},{"type":"text","content":"In Greatest Wrapper in the Game, Flau'jae can be seen strolling through a DICK'S Sporting Goods store, turning hard-to-wrap presents, like a basketball, golf club, treadmill, bike and Bogg bag, into perfectly packaged gifts fitted in custom Flau'jae wrapping paper that's as bold as her bars. The content ends with a humorous infomercial-style narration by Flau'jae, promoting her custom wrapping paper, which is now available to athletes nationwide through a social giveaway on DICK'S and Flau'jae's Instagram accounts. Fans who enter will have a chance to win rolls of the limited-edition Flau'jae wrapping paper, plus a signed piece of memorabilia*.","length":688,"tagName":"p"},{"type":"text","content":"In addition, on Saturday, November 15, DICK'S House of Sport in Baton Rouge, Flau'jae's college town, will host an in-store giveaway of the custom wrapping paper for the first 200 athletes, no purchase required**. It's the perfect way for fans to celebrate the start of basketball season, get a jump on holiday shopping and add some extra flair to their gift wrapping.","length":384,"tagName":"p"},{"type":"text","content":""DICK'S is proud to be the destination for favorite holiday gifts each year, but we know many of them – especially sports equipment – can be hard to wrap," said Melissa Christian, VP of Brand Building at DICK'S Sporting Goods. "Greatest Wrapper in the Game was a fun way to bring that story to life, and with her standout athleticis...