Business
Partnership with AI Company Dappier
Dianomi plc has partnered with AI media infrastructure company Dappier to launch an AI-powered financial answers engine for publisher websites, aiming to retain audiences and create new revenue streams. This engine will transform publishers' content into conversational AI experiences embedded on their sites, allowing readers to ask questions and receive answers generated from trusted editorial content. The partnership leverages Dianomi's distribution reaching 500 million devices monthly across over 250 premium publishers, with the potential to create a new sector-wide distributed AI answers network and integrate agentic native advertising directly into the conversational experience. Disclaimer*
About this update from Dianomi Plc
[{"type":"text","content":"\n\n16 March 2026\nDianomi plc\n(\"Dianomi\", the \"Company\" or the \"Group\")\n \nNew Partnership with AI Media Infrastructure Company Dappier\n \n\n\n\n\nDianomi, a leading provider of digital advertising services to premium clients in the Business, Finance and Lifestyle sectors, is pleased to announce it has formed a new partnership with AI media infrastructure company Dappier to launch an advertising monetised AI-powered financial answers engine designed for financial publisher websites, many of whom are existing clients of Dianomi.\n \n\n\n\n\nPublishers of financial news websites are increasingly competing with alternatives such as AI news summaries and conversational AI chatbots like ChatGPT and Claude, the combination of which is reducing audience time on their sites.\n\n\n\n\n\n\n\n\n\nDianomi and Dappier's AI-powered answers engine combats this issue, by enabling publishers to turn their journalism and extensive archives into content for conversational AI experiences embedded directly on their own sites, enabling readers to ask questions that occur to them as shown in the mobile format example opposite.\n \n\n\n\n\nAnswers are generated from trusted editorial content and critically, delivered within the publisher environment. Doing so retains audiences and enables the AI engine to capture the questions being asked and integrate agentic native advertising directly into the conversational experience, creating a new revenue opportunity for both publishers and financial brands.\n \n\n\n\n\nFor publishers this represents an excellent opportunity to capture and monetise financial AI conversations directly on their own sites rather than losing audiences to external AI platforms and provides Dianomi with new agentic advertising opportunities within its existing publisher base and creates new ones with publishers with whom Dianomi does not currently partner.\n \n\n\n\n\n\n\n\n\nBy combining Dappier's conversational AI technology with Dianomi's distribution, which reaches 500 million devices per month across 250+ premium publishers, the partnership has the potential to create a new sector-wide distributed AI answers network.\n \n\n\n\n\nCommenting on the partnership, Rupert Hodson, CEO of Dianomi, said:\n \n\n\n\n\n\"Financial decisions start with questions. AI is changing how those quest...