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The Coffee Cocktail of a Generation: Mr Black Espresso Martini Fest Marks Year Four

Now in its fourth year, Mr Black Espresso Martini Fest unites America's top cocktail cities in a nationwide toast. From September 29th through October 5th, the festival will spotlight the Espresso Martini at acclaimed bars across select cities in the United States, Europe and China—presenting bold riffs, unexpected twists, and timeless classics.

articleDiageo PlcSeptember 22, 20253/company/diageo-plc/news/the-coffee-cocktail-of-a-generation-mr-black-espresso-martini-fest-marks-year-four
The Coffee Cocktail of a Generation: Mr Black Espresso Martini Fest Marks Year Four

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[{"type":"text","content":"Bars and bartenders across five cities reimagine the serve that's risen to the #2 cocktail in the U.S.","length":111,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, Sept. 22, 2025 /PRNewswire/ -- Now in its fourth year, Mr Black Espresso Martini Fest unites America's top cocktail cities in a nationwide toast. From September 29th through October 5th, the festival will spotlight the Espresso Martini at acclaimed bars across select cities in the United States, Europe and China—presenting bold riffs, unexpected twists, and timeless classics.","length":392,"tagName":"p"},{"type":"image","alt":"Mr Black Cold Brew Coffee Liqueur","displaySize":"","headline":null,"caption":"Mr Black Cold Brew Coffee Liqueur","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":200,"url":"https://media.zenfs.com/en/prnewswire.com/30f5a837e044eeadfabfd7bcf920675c"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/hderOx8nGcGzKCzH.Qb.Nw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM1MztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/30f5a837e044eeadfabfd7bcf920675c","width":400,"height":200},"resize_sm":{"url":"https://s.yimg.com/ny/api/res/1.2/ks1uWajC0JaIYYLOOK181w--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTMyMDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/30f5a837e044eeadfabfd7bcf920675c","width":400,"height":200}},"href":"https://mma.prnewswire.com/media/2777548/DIAGEO_MR_BLACK_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The Espresso Martini continues to dominate cocktail culture. According to CGA by NIQ's cocktail tracker, it is now the second most popular cocktail in the U.S., second only to the Margarita*. Its ascent underscores why Mr Black Espresso Martini Fest has become the definitive national celebration of this modern staple. For one week, participating bars will showcase the drink's endless versatility—all anchored by one consistent throughline—Mr Black Cold Brew Coffee Liqueur. That central role reflects not just the brand's leadership in cocktail culture, but also its unmatched liquid credentials: made with real coffee, Mr Black is crafted with specialty Arabica beans, cold-brewed for complex flavor and a smooth finish. Designed for exceptional cocktails, it delivers a bold, coffee-first profile with natural notes of cacao and caramel—m...

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Espresso MartiniMr Blackcocktail cultureCold Brew Coffee