Lifestyle

TEQUILA DON JULIO PARTNERS WITH MEXICO'S ACCLAIMED PANADERÍA ROSETTA TO BRING THE SPIRIT OF DÍA DE MUERTOS TO THE WORLD

Tequila Don Julio continues its commitment to sharing Mexican culture with the world by celebrating Día de Muertos through a global pop-up experience: Panadería Don Julio. Building on last year's momentum, when the brand unveiled larger-than-life Ofrendas - beautifully adorned altars - in eight cities around the world, this year Tequila Don Julio is reimagining another cherished ritual of the holiday: the sharing of pan de muerto, a sweet, aromatic bread symbolizing love and remembrance. Created

articleDiageo PlcOctober 13, 20256/company/diageo-plc/news/tequila-don-julio-partners-with-mexicos-acclaimed-panaderia-rosetta-to-bring-the-spirit-of-dia-de-muertos-to-the-world
TEQUILA DON JULIO PARTNERS WITH MEXICO'S ACCLAIMED PANADERÍA ROSETTA TO BRING THE SPIRIT OF DÍA DE MUERTOS TO THE WORLD

About this update from Diageo Plc

[{"type":"text","content":"Tequila Don Julio continues to celebrate and share Mexican culture globally with Panadería Don Julio pop-ups for Día de Muertos, offering guests the chance to experience pan de muerto, one of the holiday's most cherished traditions","length":240,"tagName":"p","attribs":{}},{"type":"text","content":"ATOTONILCO EL ALTO, JALISCO, Mexico, Oct. 13, 2025 /PRNewswire/ -- Tequila Don Julio continues its commitment to sharing Mexican culture with the world by celebrating Día de Muertos through a global pop-up experience: Panadería Don Julio. Building on last year's momentum, when the brand unveiled larger-than-life Ofrendas - beautifully adorned altars - in eight cities around the world, this year Tequila Don Julio is reimagining another cherished ritual of the holiday: the sharing of pan de muerto, a sweet, aromatic bread symbolizing love and remembrance. Created in collaboration with Panadería Rosetta, one of Mexico's most acclaimed bakeries led by world-renowned chef Elena Reygadas, Panadería Don Julio will pop up across more than twelve iconic cities, showcasing the beauty and energy of Día de Muertos on a global stage.","length":840,"tagName":"p"},{"type":"text","content":"Experience the full interactive Multichannel News Release here: https://www.multivu.com/tequila-don-julio/9357551-en-tequila-don-julio-partners-panaderia-rosetta-dia-de-muertos","length":176,"tagName":"p"},{"type":"text","content":"Panadería Don Julio will come to life around the world through unique iterations, each designed as a one-of-a-kind journey into the heart of Día de Muertos. While every city will offer its own interpretation, each pop-up will blend the warmth of a traditional Mexican bakery with the vibrancy of a tequila bar. Guests will step inside to enjoy Panadería Rosetta's iconic pan de muerto during the day and, by night, they can celebrate with specialty cocktails crafted by Mexico City's own Handshake Speakeasy, ranked as the #1 bar in North America and #2 in the world. Surrounded by traditional holiday elements such as candlelit Ofrendas where offerings can be left for loved ones, cascades of marigolds, and more, Panadería Don Julio pop-ups will bring people together to experience the spirit and high energy of the holiday in a way that feels both authentic and locally inspired.","length":895,"tagName":"p"},{"type":...

More updates from Diageo Plc

Don JulioElena ReygadasMexico CityPanadería Rosettapan de muertoMexican cultureTEQUILA DON JULIOMexico