Lifestyle
SMIRNOFF ICE AND POP ICON TROYE SIVAN ARE UNWRAPPING A HOLIDAY SEASON THAT'S ANYTHING BUT SILENT
Smirnoff ICE and Troye Sivan are remixing the holidays — less tradition, more vibes. From a new digital series, deviously fun gift sets, and pop-up samplings across the country, Smirnoff ICE is making one thing clear: holidays hit differently when you actually enjoy them.
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[{"type":"text","content":"The OG of flavor is rolling out fresh content with the pop star, plus spirited pop-ups and holiday-ready gift boxes with a twist to help friends celebrate from the first ugly sweater party to the last group selfie ","length":213,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, Dec. 4, 2025 /PRNewswire/ -- Smirnoff ICE and Troye Sivan are remixing the holidays — less tradition, more vibes. From a new digital series, deviously fun gift sets, and pop-up samplings across the country, Smirnoff ICE is making one thing clear: holidays hit differently when you actually enjoy them.","length":316,"tagName":"p"},{"type":"text","content":"Experience the full interactive Multichannel News Release here: https://www.multivu.com/smirnoff-ice/9370651-en-smirnoff-ice-troye-sivan-holiday-season-partnership","length":163,"tagName":"p"},{"type":"text","content":"The holiday chaos kicked off leading into Thanksgiving and isn't slowing down: Snowed in with Troye Sivan features the singer in his studio trying to write the next holiday anthem - until a blizzard traps him and his friends, and everything takes a turn. Expect spontaneous jam sessions, some surprise gift giving, and a delivery driver who doubles as paparazzi – all on @Smirnoff on Instagram.","length":403,"tagName":"p"},{"type":"text","content":""I love how Smirnoff ICE always finds the fun in everything - it's what makes this partnership such a blast," said Sivan. "Everyone's holiday season has its twists, and that's the magic of it. We just wanted to lean into that."","length":259,"tagName":"p"},{"type":"text","content":"The fun doesn't stop when the snow melts — Smirnoff ICE is adding a few festive surprises to the mix this season to keep the holiday spirit going:","length":150,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"ICONIC GIFT BOXES – Looks like a hair dryer, but nope. Inside? Just enough room for a Smirnoff ICE to wow your party host or crush it at your White Elephant exchange.","length":166,"tagName":"p"}]},{"val":[{"type":"text","content":"SAMPLING EVENTS – Pop-ups are hitting select stores across the country, featuring the gift boxes and some of the best-tasting Smirnoff ICE flavors.","length":147,"tagName":"p"}]},{"val":[{"type":"text","content":"CONSUMER DROP – 100 lucky fans can snag...