Lifestyle
SEEDLIP THE NON-ALCOHOLIC SPIRIT AND DORINDA MEDLEY ANSWER THE CALL FOR ELEVATED, FLAVORFUL DRINKS THIS DRY JANUARY
Today, Seedlip, the #1 bestselling and top trending brand in non-alcoholic spirits according to Drinks International 2026, has teamed up with American TV personality Dorinda Medley to motivate consumers to stay committed to their Dry January goals. The content is an extension of the brand's bold Yeah, It's a Drink campaign, showing that a satisfying, well-crafted drink can be completely alcohol-free.
About this update from Diageo Plc
[{"type":"text","content":"The content builds on Seedlip's mission to redefine the modern drinking experience, showing that a drink is about flavor and style, proving that elevated, well-crafted cocktails can exist without compromise.","length":211,"tagName":"p"},{"type":"text","content":"NEW YORK, Jan. 9, 2026 /PRNewswire/ -- Today, Seedlip, the #1 bestselling and top trending brand in non-alcoholic spirits according to Drinks International 2026, has teamed up with American TV personality Dorinda Medley to motivate consumers to stay committed to their Dry January goals. The content is an extension of the brand's bold Yeah, It's a Drink campaign, showing that a satisfying, well-crafted drink can be completely alcohol-free.","length":475,"tagName":"p"},{"type":"text","content":"Experience the full interactive Multichannel News Release here: https://www.multivu.com/seedlip/9377551-en-seedlip-non-alcoholic-spirits-dorinda-medley-dry-january","length":163,"tagName":"p"},{"type":"text","content":"Launched in celebration of Seedlip's 10-year anniversary, Yeah, It's a Drink redefines what a modern drinking experience truly means, emphasizing sophistication, flavor, presence, and connection over alcohol content. The campaign positions Seedlip as the non-alcoholic spirit of today's social occasions, elevating everything from office happy hours to date nights without compromise.","length":406,"tagName":"p"},{"type":"text","content":"Building on the momentum of the new campaign, this January, Seedlip brings the modern drink message to life through humorous social-first content. Debuting with a new social video shot in Dorinda's iconic Bluestone Manor, the TV personality humorously shows that even during Dry January, going alcohol-free doesn't mean missing out. Seedlip demonstrates that you can still enjoy drinking occasions with friends, savor flavorful and sophisticated drinks, and fully participate in shared moments, whether celebrating, hosting, or unwinding together.","length":555,"tagName":"p"},{"type":"text","content":""Dry January doesn't have to feel boring or restrictive," said Dorinda Medley. "I love that Seedlip offers a cocktail that feels elevated and delicious without compromise. I had so much fun working with the Seedlip team, it felt like a typical catch up with a f...