Sports
¡Nos Vamos al Mundial! Buchanan's Whisky and Fútbol Announcer Andrés Cantor Kick Off a Global Celebration to FIFA World Cup 2026™ with Custom Chant and Buchamión Truck - A Mobile Activation Bringing Ritmo Latino to the Streets
With less than one year to go before the tournament, official North American whisky supporter of the FIFA World Cup 2026™ Buchanan's Blended Scotch Whisky has teamed up with legendary fútbol commentator, Andrés Cantor, inviting fans to celebrate fútbol culture with the launch of the Buchamión—a music-fueled mobile celebration powered by rhythm, pride, and community – disrupting the streets with a custom chant, and transforming city blocks into vibrant celebrations that are unapologetically Latin
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[{"type":"text","content":"Beginning in New York City with the unmistakable voice of 'Mr. Goal' blasting from its speakers, and making its way to Mexico City, Buchanan's Whisky is launching a music-fueled tribute to Latino fútbol culture, with surprise appearances, free merch and a chance to score tickets to the FIFA World Cup 2026™!","length":320,"tagName":"p"},{"type":"text","content":"NEW YORK, July 14, 2025 /PRNewswire/ -- With less than one year to go before the tournament, official North American whisky supporter of the FIFA World Cup 2026™ Buchanan's Blended Scotch Whisky has teamed up with legendary fútbol commentator, Andrés Cantor, inviting fans to celebrate fútbol culture with the launch of the Buchamión—a music-fueled mobile celebration powered by rhythm, pride, and community – disrupting the streets with a custom chant, and transforming city blocks into vibrant celebrations that are unapologetically Latino and unmistakably Buchanan's.","length":613,"tagName":"p"},{"type":"text","content":"Experience the full interactive Multichannel News Release here: https://www.multivu.com/buchanans_whisky/9343551-en-buchanans-whisky-fifa-world-cup-2026-kickoff-countdown","length":170,"tagName":"p"},{"type":"text","content":"Inspired by the iconic pregoneros of Latin America— trucks run by local vendors, known for blasting announcements and advertisements across local neighborhoods—the Buchamión features sixteen speakers atop a 27-foot truck decorated with vibrant, fútbol-inspired artwork designed by Kids of Immigrants that brings the sound and energy of Latino celebration to fans across the city.","length":409,"tagName":"p"},{"type":"text","content":"At the center of the experience is a custom-recorded chant created in partnership with United Masters and recorded by The legendary voice behind "¡GOOOOOOOOL!" — fútbol commentator, Andrés Cantor—whose unmistakable voice, set against the beat of Latin music, brings to life a chant that has echoed across Latin America for decades whenever a team qualifies for the FIFA World Cup™ – "Nos Vamos Al Mundial" (we're going to the World Cup!). Remixed with Buchanan's flavor and blasted from the Buchamión and across digital feeds, Buchanan's will announce the brand's very own FIFA ...