Business
Looma Raises $13 Million to Expand In-Store Retail Media Network; Launches into 600 Kroger Stores Amid Surging Demand
Looma, a leading in-store retail media platform, today announced that it has raised $10 million in Series B funding led by Staley Capital, alongside a $3 million credit facility from Silicon Valley Bank, a division of First Citizens Bank, bringing its total funding to $30 million. The new capital will fuel Looma's rapid national expansion, including its recent deployment across the wine and spirits departments of nearly 600 Kroger stores nationwide.
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[{"type":"text","content":"DURHAM, N.C., Dec. 16, 2025 /PRNewswire/ -- Looma, a leading in-store retail media platform, today announced that it has raised $10 million in Series B funding led by Staley Capital, alongside a $3 million credit facility from Silicon Valley Bank, a division of First Citizens Bank, bringing its total funding to $30 million. The new capital will fuel Looma's rapid national expansion, including its recent deployment across the wine and spirits departments of nearly 600 Kroger stores nationwide.","length":501,"tagName":"p"},{"type":"image","alt":"Looma exists to connect shoppers to the people and stories behind their products.","displaySize":"","headline":null,"caption":"Looma exists to connect shoppers to the people and stories behind their products.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":309,"url":"https://media.zenfs.com/en/prnewswire.com/3765cb09b3eb0db31999bbad23952fca"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/3gUPEvm63sIa_UpA3n7Qgg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTU0NTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/3765cb09b3eb0db31999bbad23952fca","width":400,"height":309}},"href":"https://mma.prnewswire.com/media/2846039/Looma_Quotes_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Since 2023, Looma's network of in-store screens - delivering storytelling, education, and personalized recommendations to shoppers - has expanded from 800 screens to more than 7,000, across 1,100 retail locations. The unique platform reaches 27 million shoppers a month across leading retailers such as Kroger, BJ's Wholesale Club, H-E-B, Harris Teeter, Lowes Foods, and Schnucks.","length":388,"tagName":"p"},{"type":"text","content":"Advertisers on Looma's platform, including General Mills, P&G, Coca-Cola, Anheuser-Busch, and Diageo, see an average ~4x full-funnel incremental return on ad spend (Full-Funnel iROAS). This holistic understanding of impact measures awareness, discovery, conversion, and loyalty.","length":286,"tagName":"p"},{"type":"text","content":""We've spent the last decade preparing for this moment, building what we believe is far and away the strongest in-store media platform in the market," said Cole Johnson, Founder and CEO at Looma. "We're thrilled to welcome Staley Capital to our shareholder ba...