Lifestyle
Lone River Ranch Water and Diamond Cross Ranch Mark a New Season of Outdoor Adventure with the Après Ski Collection
Lone River, the Texas-born brand behind Ranch Water in a can, is teaming up with Diamond Cross Ranch (DCR), for an exclusive Après Ski merch drop. Built on shared ranch roots, the collection celebrates a simple belief: the best days start outdoors and end together.
About this update from Diageo Plc
[{"type":"text","content":"Alongside the iconic Jackson Hole ranch, the beloved hard seltzer brand's new collection is rooted in movement, cold air and time well spent outdoors","length":153,"tagName":"p","attribs":{}},{"type":"text","content":"JACKSON HOLE, Wyo., Jan. 13, 2026 /PRNewswire/ -- Lone River, the Texas-born brand behind Ranch Water in a can, is teaming up with Diamond Cross Ranch (DCR), for an exclusive Après Ski merch drop. Built on shared ranch roots, the collection celebrates a simple belief: the best days start outdoors and end together.","length":320,"tagName":"p"},{"type":"image","alt":"Lone River Ranch Water and Diamond Cross Ranch Mark a New Season of Outdoor Adventure with the Après Ski Collection","displaySize":"","headline":null,"caption":"Lone River Ranch Water and Diamond Cross Ranch Mark a New Season of Outdoor Adventure with the Après Ski Collection","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":268,"url":"https://media.zenfs.com/en/prnewswire.com/c295e422cd869a949f09f6aa83f1fb4c"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/vot4nJydnclQ.PrWdABdSw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/c295e422cd869a949f09f6aa83f1fb4c","width":400,"height":268},"resize_sm":{"url":"https://s.yimg.com/ny/api/res/1.2/wJ8KXEIR8_y00_SzHqG16g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTQyOTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/c295e422cd869a949f09f6aa83f1fb4c","width":400,"height":268}},"href":"https://mma.prnewswire.com/media/2860716/Apres_Ski_Collection.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Following the success of their first collaboration, the four-piece capsule is built with durability, comfort and versatility in mind – pieces you can wear from the trailhead through the last light of day and into après. Available beginning Friday, January 16, at www.ranchjacksonhole.com, the Après Ski collection includes:","length":323,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Après Ski Hoodie ($195): A heavyweight layer built for days on the move","length":71,"tagName":"p"}]},{"val":[{"type":"text","content":"Long-Sleeve Tee ($88): A versatile staple made for layering","length":59,"tagName":"p"}]},{"val":[{"type":"text","content":"Trucker Hats ($39): Available in blue or green, ma...