Lifestyle
Ketel One Vodka Gives the Martini its Daytime Debut with Patrick Schwarzenegger in "The Spirit Advisor's Day Off"
After a busy season working alongside Ketel One Family Made Vodka as the brand's Spirit Advisor, actor and entrepreneur Patrick Schwarzenegger has decided it is time for a well-deserved day off. Over the past year, Patrick has helped transform everyday moments into the extraordinary, and now he is putting his own advice into practice in a new social-first creative from Ketel One titled "The Spirit Advisor's Day Off."
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[{"type":"text","content":"New Creative Expands Moments that are "Made to Cocktail" into Daytime Occasions","length":89,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, March 16, 2026 /PRNewswire/ -- After a busy season working alongside Ketel One Family Made Vodka as the brand's Spirit Advisor, actor and entrepreneur Patrick Schwarzenegger has decided it is time for a well-deserved day off. Over the past year, Patrick has helped transform everyday moments into the extraordinary, and now he is putting his own advice into practice in a new social-first creative from Ketel One titled "The Spirit Advisor's Day Off."","length":479,"tagName":"p"},{"id":"AR9fMHhnacw","subtype":"videoIframe","type":"youtube","url":"https://www.youtube.com/embed/AR9fMHhnacw","width":560,"height":315,"anchorId":"96f6fafa-de8c-5ec6-813e-dac4a536b8e2"},{"type":"text","content":"As warm weather approaches, Patrick's day off is perfectly timed. More time is spent outdoors, and social occasions naturally extend beyond evening hours, moving cocktail culture into the daylight. Ketel One embraces this shift, redefining the martini as the ultimate summer drink and proving that exceptional cocktails don't have to wait until after dark.","length":364,"tagName":"p"},{"type":"text","content":"In the new creative, Patrick embarks on a day that is truly Made to Cocktail. Loosening his tie and kicking off his shoes, he swaps routine for sun-soaked pool decks and bountiful brunch spreads, showcasing how the martini is stepping confidently into daytime occasions. From daytime tee times to golden-hour gatherings, his day becomes a masterclass in making every moment count, always with a Ketel One cocktail in hand.","length":422,"tagName":"p"},{"type":"text","content":"Anchoring the creative are Ketel One's iconic martinis, each paired with Patrick's favorite day off activities:","length":119,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Espresso Martini: A smooth swing on the golf course calls for a cocktail equally as refined - Patrick celebrates leisurely rounds of golf and spontaneous afternoons with a perfectly crafted Ketel One Espresso Martini","length":216,"tagName":"p"}]},{"val":[{"type":"text","content":"Tomatini: Weekend brunch is served "sunny side up" with Tomatinis in hand - a flavorful twist ...